Set to be presented as an independent marque at the upcoming Paris show, the DS brand will mark signal the return the French automotive industry among premium carmakers.
For this occasion, the company will unveil two concept cars: the Divine DS Concept and the DS 3 Ines de La Fressange – a show car that will be presented in two variants, one derived from the series DS 3 and the other from the DS 3 Cabrio.
The concepts were developed jointly by the DS Styling Centre and the Ines de La Fressange Paris fashion house. The collaboration resulted in a striking array of graphics, materials and colors.
Both cars feature a strong styling, designed for “the chic, audacious and independent Parisian woman with a taste for elegance, sophistication and modernity.”
The two unique cars differ first and foremost in their bodywork colours. The DS 3 is shown in a satin-finish Ink Blue, forming a perfect match for the glossy Onyx Black roof.
In contrast, the DS 3 Cabrio is finished in glossy Perla Nera Black with an Infinite Blue soft top. The new colour for the soft top roof creates new potential for the personalisation of production DS 3 Cabrio models.
Both versions are fitted with 17-inch ‘Aphrodite’ diamond-cut alloy wheels that add a dynamic touch to the styling.
Designed to showcase the new DS 3 light signature, both versions also feature exclusive ‘Ines Red’ door mirrors.
The DS 3 version gains a range of personalisation features, including an ‘Aéropostale’ signature in red, white and blue across the back of the car. An enamel-effect emblem, with the words ‘Ines de la Fressange Paris’, is added to each of the central pillars.
The use of the three colours – red, white and blue – clearly express the Parisian roots of both brands and their ties with French elegance and luxury.
Both the DS 3 and DS 3 Cabrio Ines de La Fressange Paris share the same interior, featuring the same three emblematic colours.
The emphasis is on personalisation and customisation. The seats are upholstered in Granite Blue grained leather with white topstitching.
This high quality leather is also found on the headrests, along with the same ‘Aéropostale’ signature as on the bodywork.
The dashboard is also shown in Ines Red with an enamel-style emblem incorporated into the design.
As a final touch of sophistication, protective mats with edging inspired by the ‘Aéropostale’ signature further enhance the passenger compartment.