Following the public and critics’ reaction to the presentation of a crossover concept at the 2009 Geneva Show, with plans to revive the Lagonda nameplate, Aston Martin has now cleared the remaining doubts about a possible SUV-like Lagonda, and teased a pure-sedan concept, with a sleek, sharp design that recalls the iconic forms of the 1976-1989 Lagonda designed by William Towns.
At the 1993 Geneva Show Aston Martin presented a concept with the Lagonda badge, developed in collaboration with Vignale, but its curvy volumes did not leave a mark as strong as its predecessor.
The new exclusive, luxury sedan will be offered exclusively in the Middle East, as a result of specific market demand.
Based on the brand’s existing flexible VH architecture, the new car features many of the advanced engineering techniques adopted on the Aston Martin sports cars such as the use of carbon fibre in the body panels.
The new Lagonda will be hand-built at Aston Martin’s modern manufacturing facilities in Gaydon, Warwickshire in a dedicated building previously given over to the creation of the One-77 hypercar.
The new super saloon will be offered for sale by invitation only and, while precise pricing details remain confidential, the asking price “will be commensurate with the car’s exclusivity, quality and luxurious nature.”
Aston Martin Design Director Marek Reichman said: “The debut of this luxury super saloon in the Middle East market will be an exciting moment not only for Aston Martin, but for discerning customers who are seeking the ultimate in luxury and personalisation.
“The new model, like its exclusive siblings the One-77 and V12 Zagato, has been created as a piece of exceptional automotive art. It has been designed and developed entirely in keeping with the spirit and ethos of previous Lagonda super saloons – notably the William Towns Lagonda – and as a tribute to this car it proudly bears the Lagonda nameplate.”
The return of Lagonda follows in the wake of other headline-grabbing projects such as the One-77 hypercar, V12 Zagato and last year’s CC100 Speedster Concept – then seen as the ultimate Q by Aston Martin car – which started out simply as a centenary celebration design concept and, as a result of exceptional demand, later turned into two customer commissions.
(Source: Aston Martin)