The concept was created by 29-year-old Korean student Jihoon Seo during a five-month internship at Qoros Deisgn Centr in Shanghai and was showcased as a 1:4.5 scale clay model at the Coventry University Degree Show in the UK in early June 2014.
Seo was sponsored by Qoros for his final-year project: he was tasked to create a flagship concept sedan to launch in the year 2020, specifically aimed at 40-50 year-old professionals living in a modern metropolitan city.
The Qoros 9 Sedan Concept displays a next-generation interpretation of Qoros’ pioneering New Premium philosophy. It exhibits several design cues evident in the brand’s Qoros 3 Sedan and the upcoming Qoros 3 Hatch. It also introduces some new concept design themes for the future.
Below we report some details on the design and the official statements from the company’s press release.
Clean horizontal lines and generous proportions give the Qoros 9 Sedan Concept a simple, modern and distinctive look and the present-day Qoros signature hockey-stick design theme is featured in several individual styling elements around the car.
The side profile is characterized by a bluff leading edge and coupé-like rear, where the C-pillar extends almost all the way to the boot-lid spoiler.
Compact rear combination lights feature three horizontal LED bars to accentuate the car’s width and imposing stature.
The Qoros 9 Sedan Concept has no traditional door mirrors; instead, a high-definition rear-view camera is discreetly integrated into the LED side indicator repeater module just below the base of each A-pillar. Perforated and diamond-cut eight-spoke 19-inch alloy wheels exude dynamism and a premium feel.
At the Degree Show, Jihoon was bestowed with an award for “Best Flat Work” for his sketches and renderings of the Qoros 9 Sedan Concept.
During his internship, Seo was mentored by Tim Pilsbury (British), Senior Manager of the Qoros design studio in Shanghai, who then also provided him with support, advice and feedback upon his return to the UK and the completion of his degree course.
For his final year project, Qoros briefed Seo to create a flagship concept saloon for the new China-based international brand to launch in the year 2020, specifically aimed at 40-50 year-old professionals living in a modern metropolitan city.
“I gained a lot of invaluable experience during my internship,” explains Jihoon Seo. “Not only have I learned the skills and techniques required of a car designer, but I have also developed an initial understanding of the complex demands and dynamics of the global automotive industry. It has been an inspirational period as I look to pursue a career in car design. I’m very grateful to the Qoros design team in Shanghai for the internship opportunity and for sponsoring and mentoring me throughout my final year project.”
Qoros’ Executive Director of Design, Gert Volker Hildebrand, said: “Qoros is a rapidly growing brand and we are dedicated to helping and educating young, up-and-coming talent. Finding the very best talent will be a crucial success factor for our company in the future. Jihoon is the eighth design intern we have welcomed at Qoros in just the past few years and we will continue to offer internships to the brightest students.”
“Our internship programme also allows us to give something back, offering the same opportunity today that many of us in the Qoros design team benefited from when we were students or working in our earliest days in automotive design. Jihoon is a very talented young designer and it’s been our pleasure to be involved in helping him on the first steps of his career,” concluded Hildebrand.