The new business division, called Jaguar Land Rover Special Operations, was created to focus “on meeting the increasing expectations of today’s most discerning and enthusiastic car customers.”
Under the lead of John Edwards, Jaguar Land Rover Special Operations will offer a range of products and services, including:
- High specification vehicles, including high performance derivatives, ultra luxury products and limited run collector editions.
- Truly bespoke commissions and an extended choice of colour and trim specifications and accessories.
- Heritage products including vehicle recreations, servicing and restorations, and the creation and provision of heritage vehicle parts.
- A new portfolio of branded goods that will engage with a wide audience of current and potential customers.
Jaguar Land Rover will invest in the creation of a new state-of-the-art Special Operations Technical Centre in the West Midlands, UK.
Jaguar Land Rover Chief Executive, Dr. Ralf Speth, commented: “The creation of Jaguar Land Rover Special Operations demonstrates our continued commitment to placing customers at the heart of everything we do. This investment in exciting and desirable products will reinforce the global reputation of both Jaguar and Land Rover brands.”
John Edwards, Managing Director of Jaguar Land Rover Special Operations said: “As a business, we are completely focused on enhancing and personalising the relationship our most discerning and enthusiastic customers have with our brands.
“By creating a Special Operations division we can harness the very best talent and expertise Jaguar Land Rover has – to deliver exceptional products and services our customers will love for life.”
(Source: Jaguar Land Rover)