Harley Davidson reveals Project Livewire electric motorcycle

Bike Design 20 Jun 2014
Harley Davidson reveals Project Livewire electric motorcycle

Harley-Davidson has unveiled the first details on the Project LiveWire – its very first electric motorcycle, with the goal of gauging public reactions and getting feedback from potential customers.


The first electric Harley won’t have the trademark V-Twin sound, but according to the company it will deliver  “a visceral riding experience with tire-shredding acceleration and an unmistakable new sound”.

Harley Davidson Project Livewire

While not for sale, Project LiveWire is specifically designed for the purpose of getting insight into rider expectations of an electric Harley-Davidson motorcycle.

Starting next week select consumers across the country will be able to ride and provide feedback on the bike, helping to shape the future of this model.

Harley Davidson Project Livewire Harley Davidson Project Livewire

A 2014 U.S. tour – kicking off with a journey down Route 66 – will visit more than 30 Harley-Davidson dealerships now through the end of the year. In 2015, the Project LiveWire Experience will continue in the U.S. and expand into Canada and Europe.

Those who are interested can learn more about Project LiveWire, as well as specific dates and locations for Project LiveWire Experience stops at projectlivewire.com.

Speaking of the sound of the bike, Mark-Hans Richer, Senior Vice President and Chief Marketing Officer, explained: “The sound is a distinct part of the thrill. Think fighter jet on an aircraft carrier. Project LiveWire’s unique sound was designed to differentiate it from internal combustion and other electric motorcycles on the market.”

(Source: Harley Davidson)

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