SAIC launches Roewe-MG CUP Design Competition 2014

SAIC launches Roewe-MG CUP Design Competition 2014

SAIC group has announced the launch of the Roewe·MG CUP design competition, challenging design students to create a MG sporty GT for the year 2025.


Following the first edition of the contest, held in 2013, SAIC has launched a new Roewe·MG CUP challenge, open to university students from all over the world.

Roewe 850 Celebration Concept by Sun Jiajun

Above: the Roewe 850 Celebration Concept by Sun Jiajun, winner of the 2013 edition

To celebrate MG 90th Anniversary, the 2014 edition of the contest asks to design a future sports car or a GT  for the MG brand in the year 2025.

The deadline for entry submission is June 10th, 2014.

Roewe 850 Celebration Concept by Sun Jiajun design panel detail

The jury panel will select the winning entries taking into consideration the following aspects:

  • Relevance: The relevance of designer’s work and concept to topic shows designer’s understanding and control of work
  • Innovation: Design proposal concepts need to be innovative and forward-looking. How to balance imagination and feasibility shows the real ability of designers.
  • Aesthetic: The aesthetic presentation on design work shows a designer’s ability of beauty creation and shape control. This is a necessity for designers.
  • Completion: A complete car design work does not only include exterior. We will also take the completion of work into consideration.

Prizes and Rules

The competition prizes consist of preliminary contest prizes and final prizes. The 15 preliminary contest prizes are selected from all submitted entries.

SAIC Roewe-MG CUP Design Competition 2014 PosterSix final prizes are selected from preliminary contest prize winners which include first, second and third prizes. There will also be individual awards.

All the prize winners (overseas students are included) will be awarded a summer internship held in Shanghai, starting from early July 2014, where they will be able to further develop their project and build ten 1:4 clay models.

Accommodation, transportation and internship bursary will be provided by SAIC Group for all final-round candidates.

In addition to the internship, other prizes will be also available as follows.

The overall winner will receive a 1st class scholarship of ¥13000 (approx $2,090.00) and will be invited to SAIC’s UK Design Center in February 2015 for a 1-week UK design culture exchange.SAIC Roewe-MG CUP Design Competition 2014 Logo

Two second prize winners will receive a scholarship of ¥6000 each, and will be invited to UK Design Center for a 1-week UK design culture exchange (February 2015).

Three third prize winners will receive a scholarship of ¥5000.

Individual awards and additional scholarships will be assigned depending on the entries.

For more information you can download the PDF document with the official rules of the contest or visit the official page (Chinese only).

The Brief: MG 90 My Style

“MG90 not only pays homage to the classic brand but also looks to the future. The young and vibrant post-90s generation is bringing new look to each and every side of the society with their independence, confidence and creativity.

“The Internet and crossovers are unremittingly overturning traditions and conventions. The 90-year-old MG also yearns for brand-new design powers. Open, free and dreamy future MG “My Style” will be injected into the “Individual, Charisma, Creativity” MG spirit.”

(Info and Image Courtesy: SAIC for Car Body Design)

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Comments

Leave a Comment

  1. Aurelious
    12/5/2014

    I said this once, and I say it again: the last year winner is a vulgar plagiarism of the Mercedes Aria Concept from Slavche Tanevski.

    • davidcta
      20/5/2014

      yes, you’re right, there is nothing to do there

  2. davidcta
    19/5/2014

    What is the website to register online. I can´t find it

  3. supersw123
    8/6/2014

    when is the expiration? I can not figure it out.

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