Nissan Lannia Concept: the design

Concept Cars 10 May 2014
Nissan Lannia Concept: the design

At the 2014 Beijing Auto Show Nissan has presented the Lannia Concept, a study of a sedan that evolves the design of the 2013 Friend-ME show car targeting young Chinese customers.


The Lannia concept is the second model to be borne from Nissan’s design center in China, which opened the new studio in 2013.

Nissan Lannia Concept

The sedan follows the 2013 Friend-ME Concept and, like its predecessor, was jontly developed by the Nissan Design China in Beijing and the Nissan Global Design Center, and addresses the tastes and values of contemporary Chinese “Post-80s” generation, the “balinghou.”

Nissan Lannia Concept

The design features signature trademarks of Nissan’s current aesthetics, including the V-motion grille, boomerang headlamps, a distinctive kick-up pillar, as well as the “floating” roof.

Nissan Lannia Concept

Taiji Toyota, head of Nissan Design China, said the Lannia Concept exudes “daqi” — a Chinese word that is hard to define but has the strength to push people to aspire towards better things.

Above: Taiji Toyota, Head of Nissan Design China, talks about the inspiration for the concept which was conceived at the automaker’s Beijing Studio.

Chief Planning Officer Andy Palmer explained: “Lannia Concept joins our growing family of China-focused models,” said Palmer. “It was designed by Chinese, built by Chinese for the Chinese people, and ultimately, for the world.” He recognized the heavy involvement of the local Chinese teams spanning from market research to design that led to the birth of the Lannia Concept. Its Chinese name, “蓝鸟・印象” (“lan niao, yin xiang”) was also announced in honor of the legendary Nissan Bluebird, whose spirit is reborn.

Nissan Lannia Concept at the 2014 Beijing Auto Show

Palmer also revealed that NISMO, Nissan’s global motorsports and performance brand, will make its official debut in China with the launch of GT-R Nismo and 370Z Nismo versions.

(Source: Nissan)

Image Gallery

Nissan Lannia Concept: the design - Image 17
Nissan Lannia Concept: the design - Image 21
Nissan Lannia Concept: the design - Image 1
Nissan Lannia Concept: the design - Image 11
Nissan Lannia Concept: the design - Image 12
Nissan Lannia Concept: the design - Image 13
Nissan Lannia Concept: the design - Image 18
Nissan Lannia Concept: the design - Image 2
Nissan Lannia Concept: the design - Image 19

Related Stories

Infiniti appoints Taisuke Nakamura new Head of Design

Infiniti appoints Taisuke Nakamura new Head of Design

Nissan and Infiniti have announced the appointment of Taisuke Nakamura as Head of INFINITI Design, effective September 1, 2019.
David Woodhouse named VP of Nissan Design America

David Woodhouse named VP of Nissan Design America

Nissan has hired David Woodhouse, former design director at Lincoln, to serve as vice president, Nissan Design America (NDA). In this role, Woodhouse will lead all Nissan and Infiniti design activities in North America.
Škoda Vision IN Concept

Škoda Vision IN Concept

Presented at the recent Auto Expo 2020, the Vision IN Concept preview Škod's upcoming SUV for the Indian market.

Comments

Leave a Comment

  1. aflo
    12/5/2014

    To my former colleagues at Nissan Design… I can clearly see a few square inches of clean surface in there without any stuff on it. Feel free to cram two or three more themes onto this crowded side.

Newsletter

Get all the updates with our weekly newsletter!

Find a Car


Scroll To Top
Scroll To Bottom