Ford and IDSA’s ‘Designing Innovation’ Panel Discussion (video)

Ford and IDSA’s ‘Designing Innovation’ Panel Discussion (video)

Watch the live stream of yesterday’s panel discussion titled “Designing Innovation”, organized by Ford and IDSA.


The panel discussion, stramed live on May 7, explores “the role of technology in design as it shapes consumer behaviors and their responses to innovative products” and “tackles how products stand out from and fit within the world around them.”

The discussion is moderated by Nathan Shedroff, Chair of MBA Strategy and Design from California College of the Arts, and features the participation of Freeman Thomas, Ford Motor Company Director of Strategic Design; Jordan Brandt, Autodesk /Technology Futurist;  Yves Béhar, CEO and Founder of fuseproject.

(Source: Core77)

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