Presented back in April 2013 at Toyota’s Le Rendez-vous brand centre in Paris, the ME.WE Concept is an “anti-crisis” car developed in a collaboration between architect and designer Jean-Marie Massaud an d ED2, Toyota’s European design studio.
The original vehicle, based on a tubular aluminum structure, and featuring a body made of durable and customizable polypropylene panels, has been nominated in the Designs of the Year awards at London’s Design Museum.
The awards focuses on cutting-edge innovation and original talent across a broad spectrum of design disciplines, including architecture, digital fashion, furniture, graphics, products and transport.
As well as being considered for an award by an eminent panel of judges, the concept will also be in the running for the competition’s new social vote.
The ME.WE Concept will join all the nominated designs in an exhibition at the museum from 26 March.
During the course of the exhibition, two award contenders will go head-to-head in a popular vote among museum visitors and its worldwide Twitter and Facebook followers, via the www.designmuseum.org website. The Toyota ME.WE will be facing off against another competitor on 22 April.
(Source: Toyota, London’s Design Museum)