Although just a concept, the redi-GO is a completely functional vehicle that signals a possible future small crossover model and a potential new segment in India.
The name reflects the car’s character and expresses the excitement of “ready to go” before people start their day’s journey, giving customers the ability to explore a new day, to challenge new things and to build a way ahead.
Building on Datsun’s aesthetic language, the design is characterized by clean lines and volumes, with precisely defined feature lines and intersection.
The dynamic movement, strong shoulder line, the shapes of the side windows and the grille with gently curving corners framing a large central area echo the style to be introduced at all Datsun models, namely ‘D-cut grille’.
The five-door hatchback compact layout – the wheelbase is 2,350 mm – is combined with a rugged SUV stance, underlined by the high ground clearance, large wheel arches and the plastic protections running around the entire car.
Fully integrated bumpers front and rear underline the car’s sense of robustness. The body is finished in a flamboyant lime green, an active and bold colour reflecting the freshness.
The lime green contrasts with matte aluminium-look grey finish for the sills, wheels arches, and bumper inserts reinforcing its crossover concept aspects.
The roof is finished in matt black, patterned with a distinctive tessellated formation, inspired by Indian textures, that showcases a future personalization opportunity, while giving the impression that the windscreen extends over the cabin and finishes in an extended spoiler.
The headlights incorporate distinctive, narrow daytime running lights while the rear LED taillights feature an idiosyncratic twist of light. LED fog lights strips are fully integrated into the front bumper.
Although the concept remains a styling study at this stage, were it to be put into production it would be priced to target established compact hatchbacks delivering a compelling mix of modernity, quality and innovation.
“We wanted a modern and characteristic design that, at the same time, appeared long-lasting and substantial. We feel we have managed to combine these apparent contradictions in the concept,” said Koji Nagano, Executive Design Director, who leads the entire Datsun design project.
Shiro Nakamura, SVP and Chief Creative Officer, said: “Although Datsun redi-GO CONCEPT is just that – a concept – it shows clearly the way we are thinking. It’s an ambitious styling exploration but, being a Datsun, it is a logical design, too”.
“If we were to make a car like Datsun redi-GO CONCEPT it would be a segment creator in India, an aspirational car that at the same time is attainable, a car that would be within reach of the first time buyer.” said Vincent Cobee, Global Head of Datsun.
The Datsun redi-GO concept will be on display at the Datsun stand at the India Auto Expo 2014 from February 7th till the 11th. The concept is joined on the stand by the forthcoming GO+ seven seater and a pair of customized GO compacts, highlighting Datsun’s plans to offer customers a host of personalization options.