Volkswagen Beetle Dune Concept: the design

Concept Cars 22 Jan 2014
Volkswagen Beetle Dune Concept: the design

Unveiled at the North American International Auto Show (NAIAS), the Volkswagen Beetle Dune Concept is a near-production study of an all-road, rugged version based on the R-Line model.

The main feature of the Volkswagen Beetle Dune Concept is the allroad, rugged look with a raised body and 19-inch wheels.

Volkswagen Beetle Dune Concept

The distinctive color, named ‘Arizona’, is a yellow/orange metallic paintwork and is combined with a number of black details, both in high-gloss and matte finish.

Volkswagen Beetle Dune Concept

The chrome-plated underbody protection and side trim strips on top of the sills are inspired by the the running boards of the original Beetle and are matched by the chromed-finished side view mirrors.

Volkswagen Beetle Dune Concept at NAIAS 2014

The interior – featuring infotainment system and high-definition 7.7-inch touchscreen –  conveys in addition a high level of technological fascination.

Volkswagen Beetle Dune Concept Interior

The Beetle Dune is powered by a 210 PS turbo gasoline engine, which gives the concept car acceleration of 0 to 100 km/h in 7.3 seconds.

Volkswagen Beetle Dune Concept Interior

Below we report additional design details and an interview with Frank Bruese, designer of the Beetle Dune Concept, who talks about the inspiration behind the exterior and interior.

From the official Press Release:

Exterior Design

The concept is painted in “Arizona”, a yellow-orange metallic, with two-part wheelarch extensions that are offset in black. Like the Cross Golf, these extensions are rugged looking elements with a matte finish.

Volkswagen Beetle Dune Concept

There’s one subtle difference here, though: integrated on top of the main matte parts are 0.06-inch-thick gloss black “blades” that appear to hover above the massive wheel housings, because they do not make direct contact.

The wheel housings widen the body by 1.1 inches per side to give a total width of 73.4 inches, an increase of 2.2 inches over a stock Beetle.

Volkswagen Beetle Dune Concept - Design Sketch

Overall, the Dune has grown compared with the R-Line model on which it is based. The overall length has increased by 0.5 inches to 168.9 inches and the car is both 2.0 inches higher off the ground and 0.8 inches taller.

In keeping with its wider body, the car’s front and rear tracks are increased by 1.1 inches at the front and rear to 63.3 and 61.9 inches respectively.

As a result of the four-square stance and its reduced wheel travel, the 19-inch wheels and 255/45 tires fill out the wheel housings. Visually, the wheels look similar to the18-inch “Twister” design with their five aluminum spokes, black-painted inserts, and polished aluminum rims.

The VW logo at the center of each wheel is embedded in a three-dimensional housing that’s painted in the car’s exterior color.

The wheelarch extensions transition into brushed aluminum sill trim panels, between which there’s a chrome-plated underbody skidplate.

The top part of the sills are painted in high- gloss black and above them are side trim strips, again finished in a high-gloss black, that are reminiscent of the original Beetle’s running boards.

Volkswagen Beetle Dune ConceptThe distinctive Dune logo, meanwhile, is placed in front of the rear fenders. The bottom of the door mirrors are in black, with the rest of the mirror being vapor-coated in aluminum.

Front-end design

The iconic basic design and Bi-Xenon round headlights were preserved, but the front end’s dynamic has been changed by the adoption of a new hood, which has a raised center section flanked by prominent air vents, which have a honeycomb appearance with a central chrome strip.

The front apron, which has also been redesigned, features a large central air intake, a typical design feature of the Volkswagen Cross models. The intake widens towards its bottom edge, highlighting the front end’s sporty look: the black honeycomb screen has a chrome-plated surround that morphs into the underbody protection.

To the left and right of the central air intake and the aluminum underbody protection are the foglight housings: trapezoidal in shape, they have gloss black frames and contain innovative LED foglights.

Semi-circular, the LED rings have a matte finish, resulting in a uniform light band. Above the rings are three slender cross ribs and a narrow chrome strip that is 0.4- inches high and serves as an LED turn signal.

Rear end design

Volkswagen Beetle Dune ConceptThe rear section features an integrated support for skiis and snowboards. The skis are mounted to the outside of the trunk lid. To do this, the outer parts of the rear spoiler swivel; the skis are then placed in the spoiler, then it is closed to clamp them in place.

At the top, the skis slide into a receptacle in the specially developed roof spoiler, where they are secured by an 0.8-inch-wide belt.

The roof spoiler is painted in high-gloss black, like the entire surface surrounding the transparent panoramic tilt/slide sunroof.

The Dune signature and Volkswagen logo are offset in matte black. Even with skis mounted, the trunklid can be opened easily at any time.

The contrasting matte and gloss black theme continues on the rear bumper, with the surfaces around the license plate and the wrap-around extension of the wheelarches being painted in gloss black and the lower part of the bumper in matte black.

The chrome-plated underbody protection also functions as a diffuser and integrates the twin tailpipes.

Interior Design

Volkswagen Beetle Dune Concept InteriorInside, the trademark “kaeferfach” (Beetle bin) has been replaced by another classic original Beetle feature, a grab handle that features contrasting black soft-touch material with “Arizona” and aluminum accents.

The cabin also features an advanced infotainment system with a high-resolution 7.7-inch touchscreen interface with AMOLED (Active Matrix Organic LED) technology.

The digital display of the car’s pitch and roll is a tribute to the New Beetle Dune of 2000, which integrated the functions in the main instrumentation.

The outer surfaces of the front sport seats and the two rear seats are upholstered in “Titan Black” leather, while the center surfaces are made of “Ceramique” colored “Gobi” breathable sport fabric.

(Source: Volkswagen)

Image Gallery

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