Datsun previews design direction with concept sketch

Concept Cars 23 Jan 2014
Datsun previews design direction with concept sketch

Nissan’s Datsun brand has revealed the first sketch of a concept car that hints at a new compact model tareted to young customers in emerging markets.


Following the recent return of the Datsun brand with the GO model, Nissan group has now announced a new show car that will make its debut at the Delhi Auto Expo 2014 in February, at India Expo Mart, Greater Noida Delhi NCR.

Datsun Concept Design Sketch

As the company reports, the concept “represents a possible direction for the future expansion of Datsun’s model line-up for up-and-coming young customers in high-growth markets, such as India”.

Datsun GO exterior Datsun GO exterior

Above: the Datsun GO

Compared to the GO, the sketch showcase a more dynamic design, with a streamlined roofline, revised DLO and a single character line extending for the entire length, from the front grille to the tail lamps. The fornt end maintains the same layout with the hexagonal grille, which contrubites to a family feeling.

Datsun History

Datsun originated in Japan as DAT-GO (the DAT-car) almost a century ago in 1914. The word DAT means ‘lightning-fast’ in Japanese but is also a reference to the first letters of family names of the three financiers who supported the business at the time: Den, Aoyama and Takeuchi. Using the same logic, it was promoted as Durable, Attractive and Trustworthy, or DAT for short.

In 1933, Nissan’s founding father Yoshisuke Aikawa took over the business with a vision of “mobility for all”. The introduction of a light-weight, economical yet resilient car to meet the aspirations of young Japanese people in the early 1930s was named the ‘son of DAT’ – Datson – which later changed to Datsun. Local engineering and mass-production made the founder’s dream a reality.

(Source: Nissan/Datsun)

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