share on BufferFranz von Holzhausen was among the speakers at the recent Gigaom Roadmap 2013 conference that was held on November 5-6 2013. Below we report the nearly 30-minute interview with Katie Fehrenbacher.
Among von Holzhausen’s remarks is an interesting insight on the importance of the function of the door handle, a part that is often understated: “As you approach the car for the first time, the first contact you have with the vehicle is through the door handle: it needs to be a memorable experience […] The idea of this door handles that protrudes from the car as you approach it – [it’s like] the car is already thinking for you.”
For more information check the original article at gigaom.com.
(Source: gigaom.com)
He forgot to mention to he was hired AFTER the design was already freezed and that many design elements are ripped off from Jaguar…