Peugeot 308 R Concept: the design

Concept Cars 1 Nov 2013
Peugeot 308 R Concept: the design

An exclusive set of design sketches of the Peugeot 308 R Concept, the show car presented at the 2013 Frankfurt Motor Show, featuring a carbon fiber body, a two-color paintwork and a 270bhp powertrain.

The 308 R Concept was unveiled by Peugeot at the 2013 Frankfurt Motor Show and the French carmaker has now made available the design sketches exclusively reported here.

Peugeot 308 R Concept - Design Sketch

Based on the production 308, the show car features a distinctive red-black color scheme, a low posture and wide tracks (widened by 30mm) – all elements that underline the extremely sporty character of the model.

Peugeot 308 R Concept

The powertrain is borrowed from the RCZ R and features a 4-cylinder 1.6-liter engine that develops 270bhp, with a record specific power of nearly 170hp/liter, and CO2 emissions of just 145g/km.

Peugeot 308 R Concept - Design Sketch

The special bodywork components that distinguish the 308 R Concept from the production 308 are not separate but fully integrated. Made of carbon fiber, the doors, front wings, the body sides and sills, hood and bumpers are secured to the metal structure which retains only the roof and tailgate of the original.

Peugeot 308 R ConceptThe front end has an aggressive stance with three air intakes in the lower section and is painted in plain red which has a fluorescent base for flamboyance.

This contrasts with a textured blue-black color at the rear, visually separated through an oblique cut line inspired by the Onyx supercar Concept.

Thomas Rohm, Design Manager for the new Peugeot 308 and 308 R Concept as well as author of the sketches, explains: “For us, it was clear that the 308 R Concept retained the identifiable features of the new Peugeot 308. They share elegance and sophistication. The 308 R Concept is a production car pushed to the extreme.”

Peugeot 308 R Concept - Design Sketch

Below we report some additional details on the design, from the official press release. Also check the full gallery of sketches and the previous gallery with Thomas Rohm’s sketches of the production 308 we posted back in September.


At the front, the central intake consists of thin horizontal bars framed with a bluish Dark Chrome bead, while the side intakes are covered with a carbon mesh.

Peugeot 308 R Concept

The frontal appearance looks purposeful, with the ample capability to cool the 270 horsepower engine.

Peugeot 308 R Concept - Front grille detailThis air flow radiates from the bonnet through two vents which take their form in the style lines in continuation of the body style lines that emanate from the radiator.

It is finished with a bluish Dark Chrome bead surround with an innovative treatment for its mesh design in a matt black chequered effect. Seen straight on, the perspective effect creates a strong and purposeful effect with the changed proportions emphasizing the width of the car either side of the emblematic shaped grille.

The Full LED headlamps, taken from the new 308, characterize a feline appearance and are positioned with the lower front panel via its 3D ‘teeth’.

The six groups of LEDs contribute to the determined attitude of the 308 R Concept. They initiate the muscular movement of the front wings and the shoulder line which connects them to the rear lights. This line extends the bonnet and body waist line in a fluid and dynamic stance.

Overhead, the exterior mirrors are finely shaped in carbon-fibre and fixed to the bodywork. In spite of their extreme aerodynamic style, they incorporate the direction indicator with LEDs of a sharp design. The upper part accommodates the shell and the glass, the whole confirming that purity and radicalism go hand in hand.

In profile, the concept’s posture is lowered by 26mm, emphasized by the body sills which have a matt black trim finish. They join the wheel arches curvaceously housing 19” bespoke wheels. On each wheel rim, the Lion is adorned in bluish Dark Chrome while one of the five spokes bears the signature ‘R’ logo in plain red.

The light effect produced by the character line running across the doors adds to the dynamism of the vehicle by having the appearance of leaning forward. From the side, the upper body is retained in its entirety as a reminder of the spacious passenger compartment of the new PEUGEOT 308. In this area, only the spoiler changes in length to provide more down-force at high speed, with detailing treated in a matt black finish.

Peugeot 308 R Concept

At the rear, the 308 R Concept appears ready to pounce, like a cat focused on its prey.

The characteristic ‘Peugeot pyramid’ shape of the rear, with its prominent haunches, places the vehicle firmly on the road.

The new 308 rear lights, with the three claws outlined by LEDs, emerge from the quarter lines interrupted cleanly by the widening of the wings. In addition, this leaves visible the pronounced stance of the rear, a promise of stability in this world of performance.

Putting the finishing touches to this radical style with beauty, the two symmetrical exhaust tailpipes protrude through black lacquered trims, which frame the air vents. At this particularly furtive angle, a few components stand out. Dressed with a red signature are the lamps, the interior of the tailpipes and the interior surface of the spoiler to enhance its prominence.

Inside, the controls are clear and simple and the compact dimensions of the steering wheel are a result of the overall weight-saving and enhance vehicle agility and increase the driving sensation.

The instrument panel is positioned to be viewed over, not through, and is directed more in line with forward vision. With its very precise design, it makes reading the information much easier, and becomes instantaneous, with no need to take your eyes off the road ahead.

Finally, the large 9.7” touch screen also brings the vehicle environment controls together for simple and intuitive ergonomics.

(Image Courtesy: Peugeot for Car Body Design)

Image Gallery

Peugeot 308 R Concept: the design - Image 4
Peugeot 308 R Concept: the design - Image 5
Peugeot 308 R Concept: the design - Image 3
Peugeot 308 R Concept: the design - Image 14
Peugeot 308 R Concept: the design - Image 7
Peugeot 308 R Concept: the design - Image 8
Peugeot 308 R Concept: the design - Image 12
Peugeot 308 R Concept: the design - Image 9
Peugeot 308 R Concept: the design - Image 11

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