Mahindra Concepts by IED: design gallery

Design Schools 4 Nov 2013
Mahindra Concepts by IED: design gallery

A report with exclusive images and details on the thesis projects developed by the final year transportation design students at Turin IED in collaboration with Mahindra.


For the 2012-2013 academic year, Turin IED has partnered with Mahindra and tasked the final year students of the 3-year Transportation Design Course to envision a next-generation Indian SUV.

Below we report some exclusive images and details on the three projects selected to be fully developed as scale models and on display at the IED headquarters in Turin, Via San Quintino 39.

Mahindra BEE Concept by Alex Vasil Imnadze

IED Mahindra Bee Concept - 3D Rendering

The Bee Concept is a family vehicle that mixes elements of urban SUVs with those of passenger cars. The exterior is characterized by in interplay of surfaces with multiple curvatures. The interior features six seats in two rows.

IED Mahindra Bee Concept - 3D Rendering

Alex Vasil Imnadze explains: “I tried to study a new segment of vehicles for the Indian and European market. I was inspired by a family car (FIAT Multipla) and a city SUV (Nissan Juke). Both vehicles have unique and attractive lines with a strong individuality.

IED Mahindra Bee Concept - Interior 3D Rendering

“This project can be considered a key for a new vision of a family car or for a car that can be used anytime and everywhere.”

CORE Concept by Denald Jasini and Michal Sebastian Ptak

IED Mahindra Core Concept - 3D Rendering

Targeted to a sophisticated, upper class audience, the CORE Concept takes inspiration from modern lounge rooms, Indian style and from the idea of contrasts.

IED Mahindra Core Concept - 3D Rendering

The connection between the interior and the exterior is underlined by the distinctive way in which the natural light filters through the pattern of blade-shaped shutters integrated in the roof and the rear end, which creates interesting shadows inside the cabin.

IED Mahindra Core Concept - Interior Design IED Mahindra Core Concept - Interior Design Sketch

The cabin features an asymmetric layout and is organized in different layers, like a planet: the “core” is the most intimate zone located in the driver’s cockpit; the second layer is the passenger area while the outer “crust” consists of a coach in the rear.

For the package, students chose to use as reference the Ford Airstream concept car from 2007, with its long wheelbase of 3.2 meters.

Mahindra SHROOM Concept by Aldo Maria Sica

IED Mahindra Shroom Concept - Design Sketch

IED Mahindra Shroom Concept - Interior Design Sketch

The Shroom (Shaking Handling Room) – an abbreviation for mushroom – is a full-electric minivan inspired by the iconic Volkswagen Microbus, and features a stylish, relaxed environment with distinctive patterns and shapes defining both the exterior and the interior.

IED Mahindra Shroom Concept - 3D Rendering IED Mahindra Shroom Concept - 3D Rendering

(Image Courtesy: Turin IED for Car Body Design)

Image Gallery

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