Replacing the first generation model presented in 2008, the new Genesis is the first model to adopt the “Fluidic Sculpture 2.0” design language and is a production-oreinted evolution of the HCD-14 Genesis Concept presented at the Detroit how in January.
This evolution is defined by core elements: “Simple and harmonious design with refined fluidic design elements, modern Hyundai look with a singular hexagonal grille, easy-to-understand and pleasant design and rich visuotactile color, material and finishing of the car.”
Compared to the outgoing model, the new Genesis features an all-new frontend, with an upright hexagonal grille and redesigned headlights and sculpted flanks with a crease line running along the entire profile.
The premium, rear-wheel drive sedan was developed over four years with a total investment of 500 billion KRW (approx. 471 million USD). Below we report some official details on the design.
The rear section features flowing lines, with a new DLO graphic for the third window, more modern tail lamps and the arched roofline that gives form to prominent rear spoiler.
A single-frame premium hexagonal grille makes a bold front statement, while fluidic and voluminous surfacing complete the side lines. Meanwhile, the high-tech, sculptural surface emphasizes the rear design.
Its interior design aligns with the premium exterior, adopting consistent design details that fully reflect careful consideration of ergonomics and intuitive operation. Tailored design specifications for all materials and master craftsmanship-level finish strengthen its premium image.
The all-new Genesis also focuses on Human Machine Interface (HMI), which lets drivers intuitively recognize vehicle functions, allowing for more convenient and effective use of those functions.
Switches are categorized depending on their function, facilitating easier control. Symbols are standardized for intuitive recognition, and the feel of the grip and control have been improved as well.
Starting with the all-new Genesis, future models will be designed based on Fluidic Sculpture 2.0 and its HMI principles.
The body structure features torsional and bending stiffness increased by applying more ultra-high-strength steel, hot-stamping and double-section structure on the front, partitioned engine room design as well as improved rear and center floor structures.
Passenger safety has been improved by the application of advanced seatbelt functions such as Emergency Fastening Device system (EFD), which tightly fastens passengers in crashes, and Pre-Safe seatbelt, which warns of danger in advance by tightening the seatbelt.