Debuting at the 2013 Frankfurt Motor Show, the new Peugeot 308 is based on the new EMP2 modular platform, has relatively compact dimensions (length: 4.25; height: 1.46m), a reduced weight (-140kg), a spacious interior and a particularly large luggage capacity of 470 liters.
The overall design evolves Peugeot’s new DNA and features a refined, technological look. Check the gallery of design sketches here.
The front “feline” expression is defined by the strong lighting signature made by the slim full-LED headlamps, chiselled like a piece of jewellery. The rear end features the three Peugeot ‘claws’, drawn by the rear LED lamps.
“The new Peugeot 308, it is a pure and technological exterior design that speaks of high-strength and high-quality” commented Gilles Vidal, Peugeot’s Design Director.
The interior is characterized by the new i-Cockpit minimalist design inspired by the SR1 Concept. It consists of a compact steering wheel, an elevated instrument panel for easy reading over it, a high center console and a 9.7” touch-screen that integrates many controls.
This allowed the designers to create a very pure dashboard, with just a few buttons : an original approach where purity meets technology. It symbolised by the volume control button handled in the manner of a fine Hi-Fi system.
Among the onboard active safety systems are Blind Spot Monitoring, Dynamic Cruise Control, Emergency Collision Alert System and Emergency Collision Braking System. Full LED headlamps – a new feature for the C-segment – are standard on the higher trim level models.
The new Peugeot 308 will be available at launch with a choice of five gasoline and HDi diesel engines.
The new model will be go on sale in Europe this fall.