The new Peugeot 308
The official images and first details on the new Peugeot 308, the all-new C-segment model based on the EMP2 modula platform that adopts the brand’s refined design DNA.
Debuting at the 2013 Frankfurt Motor Show, the new Peugeot 308 is based on the new EMP2 modular platform, has relatively compact dimensions (length: 4.25; height: 1.46m), a reduced weight (-140kg), a spacious interior and a particularly large luggage capacity of 470 liters.
The overall design evolves Peugeot’s new DNA and features a refined, technological look. Check the gallery of design sketches here.
The front “feline” expression is defined by the strong lighting signature made by the slim full-LED headlamps, chiselled like a piece of jewellery. The rear end features the three Peugeot ‘claws’, drawn by the rear LED lamps.
“The new Peugeot 308, it is a pure and technological exterior design that speaks of high-strength and high-quality” commented Gilles Vidal, Peugeot’s Design Director.
The interior is characterized by the new i-Cockpit minimalist design inspired by the SR1 Concept. It consists of a compact steering wheel, an elevated instrument panel for easy reading over it, a high center console and a 9.7” touch-screen that integrates many controls.
This allowed the designers to create a very pure dashboard, with just a few buttons : an original approach where purity meets technology. It symbolised by the volume control button handled in the manner of a fine Hi-Fi system.
Among the onboard active safety systems are Blind Spot Monitoring, Dynamic Cruise Control, Emergency Collision Alert System and Emergency Collision Braking System. Full LED headlamps – a new feature for the C-segment – are standard on the higher trim level models.
The new Peugeot 308 will be available at launch with a choice of five gasoline and HDi diesel engines.
The new model will be go on sale in Europe this fall.