Volvo Concept Coupe signals new design direction

Concept Cars 29 Aug 2013
Volvo Concept Coupe signals new design direction

Volvo has revealed the new Concept Coupe, the design study developed under Thomas Ingenlath that introduces the brand’s new design direction featuring distinctive proportions and clean surfaces.


The first design by the new Senior Vice President of Design, Thomas Ingenlath, signals a new design direction for Volvo’s future models.

Volvo Concept Coupe

The aesthetic language is defined by clean, well balanced surfaces – influenced by contemporary Scandinavian lifestyle – combined with distinctive proportions and shapes that aim at confering an iconic look.

Volvo Concept Coupe - Design Sketch

Designers took inspiration from the Volvo of the 1960’s and more in particular from the P1800, in particular for the proportions and for the front end with the floating grille and the cow horns.

Volvo Concept Coupe - Design inspiration from the P1800

The result is an original and effective look that doesn’t follow the current mainstream trends, as Thomas Ingenlath explains: “The last few years car design has become increasingly standardized and streamlined, and too often defined by cluttered and overly complex design.

Volvo Concept Coupe - Photorealistic CG Rendering Volvo Concept Coupe - Photorealistic CG Rendering

While other brands try too hard to look luxurious and muscular, Volvo Cars will stand out as the calm, confident and naturally powerful challenger. We have no ambition to blend in, and the Concept Coupe efficiently manifests how iconic design will reinforce Volvo’s identity”

Volvo Concept Coupe

The Concept Coupe is the first car built on Volvo’s new Scalable Product Architecture (SPA) a platform developed in-house exclusively for Volvo cars that allow designers more freedom compared to the previous cross-brand platforms.

Volvo Concept Coupe

Debuting at the 2013 Frankfurt Motor Show, the Concept Coupe is the first of a series of three concept cars representing the next generation of Volvo models, starting with the forthcoming New Volvo XC90 in 2014.

Exterior Design

The visual impact of the new proportions is most powerful when viewing the Volvo Concept Coupe from the side.

Volvo Concept Coupe

The distance between the dashboard and the front axle is extended and the greenhouse has been moved slightly rearwards, resulting in a calm, yet powerful stance, oozing of effortless power.

Volvo Concept Coupe - Dash-to axle design proportions

“Think about the powerful calmness of a lion. He doesn’t have to prowl to radiate respect. Even lying down he shows very clearly what he is capable of,” comments Thomas Ingenlath.

Volvo Concept Coupe - Front end design signature

The face of the Volvo Concept Coupe is characterised by a new topography on the hood and the ‘floating’ grille, flanked by new T-shaped DRL headlights – a feature that will be found on all future Volvos in the upcoming generation.

“The face is new, but it also carries more than 85 years of Volvo heritage with great pride. The floating grill and the cow horns in the lower front are modern interpretations of design features from the classic Volvo P1800,” says Ingenlath.

Interior Design

Volvo Concept Coupe Interior

The interior is super-clean and characterized by a contrasting mix of craftsmanship and technology. The exclusive materials include a leather instrument panel, hand-carved inlays made of naturally aged wood, woven carpets from Kasthall and a gear-leaver of handcrafted Swedish crystal.

Volvo Concept Coupe Interior

“To me, handcrafted crystal is one of the finest examples of high-quality Scandinavian design and I love the idea of bringing it into the car. The prominent position of the gear-leaver is the perfect place for this sparkling sensation,” says Robin Page, Design Director Interior.

Volvo Concept Coupe Interior - Center ConsoleThe concept car also includes a totally new approach to Volvo Cars’ human-centric user experience.

A large portrait touch-screen in the centre console interacts with an adaptive digital display and head-up display, giving the driver full control while being totally connected.

“The large touch-screen allows us to remove traditional buttons and controls, which creates an uncluttered interior.

Integrating user interfaces and bringing connectivity into our new cars make them both more enjoyable and safe,” explains Thomas Ingenlath.

Technical Features

The Volvo Concept Coupe has a plug-in hybrid powertrain, featuring a two-litre gasoline engine with a supercharger and turbo coupled with an electric motor,  for a total output of around 400 horsepower.

The Scalable Product Architecture is being prepared for completely autonomous driving.

The first features with autonomous steering to avoid accidents and make driving more comfortable will be introduced in 2014 – and Volvo Cars aim is to have cars with fully autonomous technology out on the roads before 2020.

(Source: Volvo)

Image Gallery

Volvo Concept Coupe signals new design direction - Image 12
Volvo Concept Coupe signals new design direction - Image 7
Volvo Concept Coupe signals new design direction - Image 34
Volvo Concept Coupe signals new design direction - Image 6
Volvo Concept Coupe signals new design direction - Image 40
Volvo Concept Coupe signals new design direction - Image 18
Volvo Concept Coupe signals new design direction - Image 23
Volvo Concept Coupe signals new design direction - Image 13
Volvo Concept Coupe signals new design direction - Image 25

Related Stories

Volvo previews fully electric XC40

Volvo previews fully electric XC40

Volvo has announced the upcoming launch of its very first fully electric car, characterized by a distinctive front end design without any grille.
Volvo 360c autonomous concept envisions the future of first class travel

Volvo 360c autonomous concept envisions the future of first class travel

With the 360c concept car Volvo envisions a future where autonomous vehicles can be an alternative to short distance air travels.
AIWAYS U6ion Concept

AIWAYS U6ion Concept

The official images and design details of the U6ion Concept, AIWAYS' electric crossover design study.

Comments

Leave a Comment

  1. 29/8/2013

    I mean they might as well considering that the first P1800 was stolen recently, and has yet to be recovered

  2. Mohamed Eissa
    29/8/2013

    Nice, modern and clean surface. While I like it, I don’t know why I’m thinking of the Jaguar concept by bertone B99 when I look at this.
    Anyway even if the B99 represent an inspiration for this car, I think it’s been done VOLVO’s way. New VOLVO’s way.

  3. 30/8/2013

    OK

  4. mrjynx
    4/9/2013

    >be inspired by Volvo

    >create generic looking car that’s nothing reminiscent of a Volvo.

    >try to create original and effective look that doesn’t follow the current mainstream trends

    >create unoriginal look that follows all mainstream trends.

Newsletter

Get all the updates with our weekly newsletter!

Find a Car


Scroll To Top
Scroll To Bottom