share on BufferThis year’s theme reflects the importance Lexus places on considering not just the quality of its designs, but the impact they will make. It believes that adding an element of curiosity to the creative process can help produce products that are more exciting, innovative and engaging for customers.
Following the success of its inaugural competition which attracted more than 1,300 submissions from more than 70 countries, this year’s Lexus Design Award is based on the theme “Curiosity”, which reflects the importance Lexus places on considering not just the quality of its designs, but the impact they will make.
“It believes that adding an element of curiosity to the creative process can help produce products that are more exciting, innovative and engaging for customers.”
The international competition targets designers from a wide range of creative fields such as architecture, fine art, fashion and product design.
A jury of six experts will select the 12 award winners, whose work will go on public display in the Lexus Design Amazing presentation at the 2014 Milan Design Week next April.
From these 12, two overall winners will be given five million yen (about £33,500) to develop their proposals into prototypes, supported by two professional mentors: architect and engineer Arthur Huang, and game designer Robert Hunicke.
The closing date for entries is 15 October 2013.
Applications must be made using the dedicated page on the designboom website.
(Source: Lexus)
So, you can design anything that may look curious-even a new design of a Lexus car?