Infiniti appoints Simon Cox as Director of its London Studio

Automotive Design 16 Aug 2013
Infiniti appoints Simon Cox as Director of its London Studio

Infiniti has appointed Simon Cox Design Director, Infiniti Design London studio. In this role, Cox will be based in the new bespoke Infiniti design studio in London, planned to open in October.


Simon Cox, 53, will report to Infiniti Executive Design Director, Alfonso Albaisa.

Cox joins Infiniti after an automotive design career with companies such as Peugeot, Ford Motor Company, Lotus Engineering, Isuzu Motors, and General Motors.

“Taking on the role of Design Director, Infiniti Design London is an exciting challenge,” Simon said. “The new Infiniti design studio in London is a great opportunity to develop the Infiniti brand and products from a European perspective.”

About Simon Cox

Simon CoxAfter studying Fine Art, Jewelry design, product design and automotive design at the Royal College of Art in London, Simon Cox decided to combine his creative education with one of his other passions – sports cars – after a visit to the 1977 Geneva Motor Show.

Cox has over 30 years’ experience in the automotive industry. During this time, he has been actively involved in the design of a number of award-winning concept and production vehicles.

Official Statements

“This is a key appointment for Infiniti as we continue to define Infiniti’s design evolution,” said Chief Creative Officer, Shiro Nakamura.

“We have made the strategic decision to establish dedicated design studios for Infiniti in order to sharpen the Infiniti brand further. The London Paddington studio is the first example, and other global studios in San Diego (United States) and Beijing (China) will follow suit. Simon Cox as the Design Director for the London studio will play a key role in the evolution of Infiniti design.”

“Simon brings an enormous wealth of passion and experience to our design team in London. His arrival will enable us to further develop our unique design language,” said Alfonso Albaisa.

(Source: Infiniti)

Image Gallery

Infiniti appoints Simon Cox as Director of its London Studio - Image 2
Infiniti appoints Simon Cox as Director of its London Studio - Image 1

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  1. zMick
    17/8/2013

    Simon Cox.. are you just working on new concept designs? Maybe lending a hand in racing programs in the Euro theater.. Racing techno wizardry is based in that part of the world.. tho luxury car sales are slumping and car sales in general are in decline. Nissan is taking a gamble, having no idea what the global strategy might be. My bet is the racing arm, and the promise of E F1 style racing and hybrid conversions what better place for innovation in a market where gas prices are the highest.

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