Cadillac Elmiraj Concept

Concept Cars 16 Aug 2013
Cadillac Elmiraj Concept

Set to debut at Pebble Beach 2013, the Cadillac Elmiraj Concept is a study of an exclusive 2-door coupé with a streamlined design based on the 2011 Ciel Concept.


The Elmiraj Concept follows the footsteps of the Ciel Concept, the four-door convertible presented at Pebble Beach in 2011.

Cadillac Elmiraj Concept - Design Sketch

Sharing the same length of 205 inches (5207mm) the four-seat grand coupé envisions the future of the brand’s top-of-the-line models.

Cadillac Elmiraj Concept - Design Sketch

The Concept was designed at General Motors’ advanced design studio in North Hollywood, Calif., under the direction of Frank Saucedo, and hand-built by in-house craftsmen in Michigan.

Cadillac Elmiraj Concept

The Elmiraj Concept is powered by a 4.5-liter twin turbocharged V8 delivering 500 hp coupled with rear-wheel drive transmission.

Below we report two presentation videos – including a short documentary on the design – and the official design details from Cadillac’s press release.

Above: design insights by Frank Saucedo, Director at GM Advanced Design Center, CA, exterior designer Niki Smart and interior designer Gael Buzyn.

From the official Press Release:

Exterior Design

The dramatic proportion communicates power and performance. A long dash-to-axle front profile, a Cadillac signature, gives the coupe a performance-oriented form.

Cadillac Elmiraj Concept

The fast cabin sits within a fuselage where taut fender lines spline through the full sectioned body, literally blending art and science. Cadillac’s vertical light signature is represented in both the headlamp graphic and tail lamp. A gently applied feature line in the sheet metal extends the full length of the body side, connecting those vertical front and rear elements.

Elmiraj contains design elements emphasizing Cadillac’s capabilities for engaging driving performance in its production portfolio.

Two vents in the car’s long hood are functional, acting as hot air outlets for the twin turbo engine. Elmiraj has 22-x-9-in. aluminum wheels are backed by large ceramic brakes with Cadillac monoblock calipers.

Cadillac Elmiraj Concept

The car’s rich blue exterior finish wears the brand’s Vsport designation, Cadillac’s new level slotting directly under the high-performance V-Series.

The face of Elmiraj experiments with new visual elements, yet is unmistakably Cadillac. The grille emphasizes the car’s substantial road presence.

The Cadillac Crest appears in a conceptual form, streamlined and tailored to the car’s overall design. This design idea for a revised crest reflects the fact that Cadillac’s unmistakable symbol has evolved dozens of times through history to mark new eras or design achievements.

Elmiraj is constructed with chassis and structural elements of an ongoing Cadillac vehicle development project slated for future production.

This new vehicle architecture expands the brand’s commitment to lightweight RWD performance, exemplified in the ATS sport sedan and the all-new and elevated 2014 CTS launching this fall in the U.S.

“This concept is the second chapter, following the Ciel Concept, of our exploration of the personas of true luxury,” said Clay Dean, executive director of advanced design.

“This project originated around the simple persona of “the drive,” or the visceral experience of driving a great luxury coupe. It’s an expression of the confidence and poise you feel driving a high-performance car, which we feel is an essential element of top-level luxury.”

“Elmiraj is about poise and proportion,” said Niki Smart, lead exterior designer. “We wanted a mature statement for Cadillac, where simplicity and subtle adornments create a purposeful presence.”

“Elmiraj advances Cadillac’s provocative modern design and performance, contrasted with bespoke craftsmanship and luxury,” said Mark Adams, Cadillac design director.

“It explores performance driving, as well as how we’re approaching elevating the Cadillac range and new dimensions of Art & Science philosophy.”

“Cadillac is fueled by the creativity of our designers, led by Ed Welburn,” said Bob Ferguson, senior vice president, Global Cadillac. “Elmiraj provides a look inside the Cadillac Studio on how we envision performance and luxury for the next generation of luxury drivers.”

Interior Design

Cadillac Elmiraj Concept - Interior Design Sketch

The interior of Elmiraj blends crafted luxury and generous space with driver-focused performance elements. The upper section of the instrument panel is a single piece extending across the full width of the car, while the lower forms a cockpit space tailored for performance.

Cadillac Elmiraj Concept Interior

“A concept provides not only an opportunity to explore new design ideas, but to pursue new techniques for elegant craftsmanship and materials,” said Gael Buzyn, lead interior designer.

Cadillac Elmiraj Concept Interior

Backlit titanium trim curves from the cowl to the doors, dividing the rich upper camel leather from the wood trim.

Cadillac Studio craftsmen handpicked fallen Brazilian Rosewood, a wood veneer prized for its use for hundreds of years in home furnishings and musical instruments. The wood is hand-cut into three dimensional sections for perfect control of the grain flow.

Cadillac Elmiraj Concept Interior

The car’s instrumentation features an analog tachometer and speedometer that are transparent. Directly behind the analog gauges sits a wide screen, high resolution display which projects driver information and the output of a front-mounted camera. A 10-inch touchscreen for navigation and connectivity can be concealed inside the instrument panel when not in use.

The 2+2 layout features high-performance seats, designed to support spirited driving while also delivering luxury accommodation. Elmiraj passengers might actually lobby to sit in the back. The rear bucket seats each contain a valet feature to ease entry and exit. The front bucket seat slides 10 inches forward while the rear bucket seat slides 4 inches forward to meet the passenger, then slides him or her back into position once seated. The rear bucket seats recline for additional comfort.

“We were influenced in particular by the 1967 Eldorado, both its actual design and the fact that in its time that car was a very stark contrast and a new direction. More recent design like the CTS-V Coupe and the ELR are provocative,” said Dean, the advanced design director.

“Both of these cars were major statements of performance and luxury and drove Cadillac forward into new territory.”

Cadillac Elmiraj – Technical Specifications

Dimensions

  • Height:55 in / 1397 mm
  • Width: 76 in / 1930 mm
  • Length: 205 in / 5207 mm
  • Curb Weight: Approx. 4000 lb / 1814 kg

Powertrain

  • Engine: 4.5-liter Twin Turbo V8
  • Power: 500 hp / 373 kW
  • Torque: 500 lb-ft / 678 Nm

(Source: Cadillac)

Image Gallery

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Cadillac Elmiraj Concept - Image 1
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  1. 17/8/2013

    This is a reminder for me as to why I love car design! Simply beautiful/amzing work Mr Frank Saucedo

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