Datsun GO: the design
A video interview with Datsun Design Director Koji Nagano, and the first details on the new Datsun GO, the new compact model that will go on sale in India in early 2014.
Datsun has revealed the first model for the brand’s comeback: the GO, a five-door, front-wheel drive hatchback.
The design of the car was penned by Nissan Motor’s Global design center in Japan, while R&D and engineering development for the project were entrusted to local engineering resources and suppliers.
The car is powered a 1.2 liter engine coupled with a five-speed manual transmission. The dimensions are relatively compact (width – 1635mm; height – 1485mm; length– 3785mm), and thanks to a wide stance and long wheelbase (2450mm) the cabin is spacious and has an expanded front seating configuration.
The Datsun GO will be produced at one of the newest Renault-Nissan Alliance factories at Oragadam, in Chennai, and is expected to go on sale in early 2014 with a price below INR 400,000 ($6,740 USD).
The name of the new car is inspired by the first Datsun, the DAT-GO, launched almost a century ago in Japan.
Datsun originated in Japan as DAT-GO (the DAT-car) almost a century ago in 1914. The word DAT means ‘lightning-fast’ in Japanese but is also a reference to the first letters of family names of the three financiers who supported the business at the time: Den, Aoyama and Takeuchi. Using the same logic, it was promoted as Durable, Attractive and Trustworthy, or DAT for short.
In 1933, Nissan’s founding father Yoshisuke Aikawa took over the business with a vision of “mobility for all”. The introduction of a light-weight, economical yet resilient car to meet the aspirations of young Japanese people in the early 1930s was named the ‘son of DAT’ – Datson – which later changed to Datsun. Local engineering and mass-production made the founder’s dream a reality.