On 1 January 2013, Rolls-Royce celebrated 10 years of production at the Home of Rolls-Royce in Goodwood, England.
To mark this event, a special collection of cars, conceived and designed by the Rolls-Royce Bespoke team will be released in 2013.
The special edition of the Phantom and Ghost family models will feature exclusive marquetry, embroidery and hand-painted coachlines, carrying carry specially designed Bespoke motifs.
Following the release of a gallery of design sketches and photos an d the official document reported below, further details will be revealed over the coming months telling the story of the creation of each Rolls-Royce.
From the official Press Release:
It starts with a sketch…
“Rolls-Royce Bespoke has taken its place as the jewel in the crown of British manufacturing. A collection showcasing the talents of the department’s designers and craftspeople is the perfect way to celebrate 10 years at the Home of Rolls-Royce.” Torsten Müller-Ötvös, Chief Executive, Rolls-Royce Motor Cars.
The Home of Rolls-Royce in Goodwood, England plays host to a unique blend of traditional crafts and cutting edge-technology. Whilst engineering perfection is ensured with the most advanced software and machinery in the automotive world, the Bespoke commissioning and design process begins with one simple tool – a pen.
Satisfying every possible customer request has epitomised the marque’s brand promise for over a century. Under the stewardship of Bespoke designers and craftspeople at the Home of Rolls-Royce, this approach continues to inform everything the marque does today.
The desire of the world’s most discerning individuals to commission one-of-a-kind masterpieces is stronger than ever. Echoing an era when a favoured coachbuilder was tasked by his customer to furnish their Rolls-Royce chassis and engine with the finest accoutrements of the day.
The hue of a favourite garment or lipstick for example, can be perfectly matched for use as exterior paint and interior leather. A cabin wood set sourced from a tree on a customer’s estate and even an exquisitely crafted picnic set, evoking the heyday of Grand Tourer motoring have also been specified.
Fittingly, Home of Rolls-Royce Collection cars represent the full breadth of skill and artistry that gives a Rolls-Royce its soul.
The collection began with a brief to elegantly illustrate the story of the new Home of Rolls-Royce at Goodwood and its role in the renaissance of the world’s most revered automotive marque.
“It’s about capturing the essence of what you’re trying to achieve, as designers we draw from many inspirations. At this stage there are no wrong answers, it’s about pooling and finessing the best ideas into a compelling concept,” Gavin Hartley, Bespoke Design Manager, Rolls-Royce Motor Cars said.
Ideas are developed with engineers and artisans, every minute detail discussed and plotted; painstakingly designed marquetry and embroidery are hand-drawn long before the manufacturing process can begin.
“One of the joys of working in a place like this is the access and close relationship we as designers have with our craftspeople. Being able to seamlessly turn ideas into reality gives us incredible scope to fulfill every possible request.”
The client acts as creative director
This process differs little whether working on a customer commission or special collection. The client acts as creative director, one with the world’s finest automotive designers and hundreds of craftspeople and artisans at their personal disposal.
Though cutting-edge technology and engineering excellence lie at the core of every Rolls-Royce, the human hand and eye remain the most profoundly important tools in the manufacturing process. A Bespoke Rolls-Royce is a highly personal expression of a customer’s tastes and lifestyles, each project takes on its own unique character. This is not the place for design-by-committee.
“….if it does not exist design it.”
Attention to detail has always charecterised the Rolls-Royce offering, Sir Henry Royce’s credo to “take the best that exists and make it better. If it does not exist design it” still resonates after 108 years.
“A Rolls-Royce must be a car without compromise, whatever the request we strive to raise the bar. Finding solutions to often complex technical challenges to client’s exacting specifications is an exhilarating, rewarding experience.”
The Bespoke service
In the decade since production began at Goodwood, demand for the Bespoke service has grown exponentially. Nearly 95% of all Phantom family models and three of every four Ghosts contain some element of Bespoke personalisation.
This has led to significant expansion at the Home of Rolls-Royce and early 2013 will see a 2500 square metre extension to the Assembly Hall and 600 square metre addition to the Surface Finish Centre completed.
Staffing numbers have also grown significantly – with Goodwood now home to some of the best and brightest British design talent – the youngest aged just 22, ensuring the Home of Rolls-Royce’s position as a unique centre of manufacturing excellence for many decades to come.