According to the first statements, the Wraith will be the most dynamic, powerful and beautiful Rolls-Royce in the company’s history.
The 1938 Wraith Limousine (source: Wikipedia)
The ultra-luxury segment model will revive a famous Rolls-Royce name, first used in 1938 for a car built that was supplied to independent coachbuilders as a running chassis.
There are no preview images yet, however Rolls-Royce has announced a bold design with unmistakable presence that, while building on the styling language of the current line-up, will mark a renewed, bolder design direction for future models with the goal of attracting new customers.
The car will be presented for the first time at the Geneva Motor Show on 5 March 2013, with first deliveries to customers expected in the fourth quarter of 2013.
Teaser images previewing the design of the new model will be revealed during February.
The news was announced by Torsten Müller-Ötvös, CEO Rolls-Royce Motor Cars, at the company’s World Dealer Conference in London.
He commented: “Expect the boldest design, the most dramatic performance and the most powerful Rolls-Royce that has ever played host to the famous Spirit of Ecstasy figurine. We will present a model whose starting point is luxury, refinement and exclusivit […]. This is a car not only defined by a timeless elegance, but one that encapsulates a sense of power, style and drama,”.
BMW Group board member and Rolls-Royce Chairman Harald Krüger, affirmed the company’s latest step in the drive for sustainable growth.
“The BMW Group is confidently investing into the long-term future of Rolls-Royce Motor Cars,” he said. “And this exceptional new car will build on the finest principles of the company’s forefathers – the world’s best engineering, the employment of cutting edge technology and peerless craftsmanship.”