Hyundai HCD-14 Genesis Concept (with VIDEO)

Concept Cars 21 Jan 2013
Hyundai HCD-14 Genesis Concept (with VIDEO)

At the 2013 Detroit Motor Show Hyundai has unveiled the HCD-14 Genesis concept, a study developed by Hyundai Design North America that hints at the brand’s design direction for future premium models.

The HCD-14 Genesis concept, recently awarded by AutoWeek with the Best Concept prize, features a HCD-14 Genesis features an exterior design that evolves the “fluidic sculpture” aesthetic language and an interior that showcases a number of innovative technologies.

Hyundai HCD 14 Genesis Concept

Among these is a distinctive driver eye-tracking and a 3D hand-gesture recognition system: thumb controls or gesture recognition are used to select navigation, infotainment, audio, HVAC, and smartphone connectivity functions, while a windshield heads-up display (HUD) provides minimal driving distraction.

Below we report a video presentation with an overview by Christopher Chapman, chief designer at Hyundai Design North America, along with selected details on the design.

Exterior Design

HCD-14 Genesis adopts the fluidic-precision, liquid-metal design language, enriched by the use of gemstone-like design surfaces.

Hyundai HCD 14 Genesis Concept

The bold front fascia surrounds brushed metal grille surfaces with a deep vertical grille opening. The corners of the rear hood incorporate heat extractor design accents that integrate seamlessly with exterior mirror design.

From the side view silhouette, classic rear-drive sport sedan proportions are conveyed by an extended dash-to-axle length, short overhangs, large-diameter wheels, sharply-tapered greenhouse, and short rear deck.

Hyundai HCD 14 Genesis Rendering

Large wheels were developed from a mix of premium lightweight alloys with carbon fiber surrounding the voided areas of the wheel design.

Hyundai HCD 14 Genesis Concept - Headlight design Hyundai HCD 14 Genesis Concept - Grille detail

“We instilled HCD-14 Genesis with a premium-sport 4-door coupe road presence,” said Christopher Chapman, chief designer, Hyundai Design North America.

“Its sleek and lightweight silhouette does not punish the wind, but uses fluidic precision with dramatic surfacing that conveys natural restraint.”

Hyundai HCD 14 Genesis Concept - Interior

Opening the rear door reveals a rear-hinged configuration, with a single, oversized, brushed-aluminum hinge articulating diagonally from the rear door cutline. With both doors open, HCD-14 Genesis has an inviting and commodious cabin ambience.

Interior Design

Inside the cabin, a double-cresting-wave center console design carries from the instrument panel through to the rear seats.

Hyundai HCD 14 Genesis Concept - Interior

This design-wave theme further influences the interior door handles and rear headrest hoods. Gauges and driver data are provided via an eclectic fusion of both analog and digital sources, with aviation-derived design cues.

Hyundai HCD 14 Genesis Concept - Steering wheel Hyundai HCD 14 Genesis Concept - rear seats

The driver-focused cockpit offers an asymmetrical center stack, with critical driving functions separated from passenger comfort functions. The center console even includes an iPadÆ tablet storage station, keeping it secure in spirited driving.

Christopher Chapman explains: “Inside, a driver-centric cockpit prioritizes dramatic sculpture over infotainment button overload. Laminated and milled-wood detailing delivers a fresh, topographical map-like visual interest throughout the cabin-length center console.”

Ergonomics engineers eliminated the traditional center stack, developing an intuitive driver interface system that allows the HCD-14 driver to better keep his eyes on the road.

Using state-of-the-art driver eye-tracking and 3-D hand-gesture recognition, HCD-14 Genesis is able to recognize driver commands free from the distractions associated with manual controls.

Once a specific feature is selected via eye-tracking, thumb controls or gesture recognition can be used to select navigation, infotainment, audio, HVAC, and even smartphone connectivity functions.

This intuitive interface provides the driver with complete control while keeping his eyes safely above the cowl plane, using a windshield heads-up display (HUD) for minimal driving distraction.

This proprietary interface represents Hyundai’s vision for future vehicle HMI.

“HCD-14 Genesis gives a hint of the spiritual direction we can imagine for our premium lineup, and an indication of the focus we’re placing on the intuitive and instinctual relationship between driver and machine.” concludes Christopher Chapman.

Technical Features

An ultra-rigid chassis with strategic use of high-tensile steel provides a vault-like platform for the rear-drive powertrain configuration.

Sophisticated five-link front and rear suspension reduces suspension-travel changes to camber and toe for consistent grip out of bends.

A multi-mode power steering system retains road feel and feedback advantages while yielding the efficiency benefits of an electronic system.

Low-profile performance tires yield outstanding turn-in response, mid-corner grip, and road feel. A sophisticated yaw-control system provides multiple driver-selected options for changing road conditions and driving preferences.

The HCD-14 Genesis powertrain features the 5.0 liter Tau V8 engine with direct injection and Dual Continuously Variable Valve Timing (D-CVVT).

Optical recognition to identify the driver and initiate the starting sequence, while gear selection for the 8-speed automatic transmission is performed via paddle shifters.

HCD-14 Genesis exhaust is ceramic-lined and was tuned for minimal backpressure, maximum high-rpm horsepower, and a deep baritone note, with cooling fins integrated into ultra-wide exhaust tips.

The Autoweek Best Concept Award

Autoweek editors recognized the Hyundai HCD-14 Genesis Concept as the “Best Concept” in its 2013 NAIAS Editors’ Choice Awards. HCD-14 beat out the BMW 4-series and Ford Atlas in the Autoweek voting process.

Hyundai HCD 14 Genesis Concept at Detroit 2013

“The HCD-14, the latest in Hyundai’s long line of conceptual offerings, could eventually become the next Genesis sedan in production guise – and that would take the Korean automaker to yet another level of sophistication in styling as well as technological prowess,” said Autoweek editors.

Hyundai HCD 14 Genesis Concept at Detroit 2013

“You look at this elegant sedan and say, ‘That’s a Hyundai?’ This is a gorgeous concept car,” adds Davey G. Johnson, senior online editor, Autoweek.

(Source: Hyundai)

Image Gallery

Hyundai HCD-14 Genesis Concept (with VIDEO) - Image 2
Hyundai HCD-14 Genesis Concept (with VIDEO) - Image 10
Hyundai HCD-14 Genesis Concept (with VIDEO) - Image 15
Hyundai HCD-14 Genesis Concept (with VIDEO) - Image 17
Hyundai HCD-14 Genesis Concept (with VIDEO) - Image 7
Hyundai HCD-14 Genesis Concept (with VIDEO) - Image 4
Hyundai HCD-14 Genesis Concept (with VIDEO) - Image 27
Hyundai HCD-14 Genesis Concept (with VIDEO) - Image 31
Hyundai HCD-14 Genesis Concept (with VIDEO) - Image 14

Related Stories

Hyundai Ioniq 6

Hyundai Ioniq 6

Hyundai has revealed the Ioniq 6, the second model in its all-electric-vehicle lineup brand. Among the features are the aerodynamic design and the use of sustainable materials.
Mercedes Vision AMG Concept

Mercedes Vision AMG Concept

The Vision AMG Concept is a design study of a foor-door coupé that gives indications on the design direction for the Mercedes-AMG future all-electric models.
Volkswagen ID. AERO production concept revealed

Volkswagen ID. AERO production concept revealed

Volkswagen has revealed the ID. AERO, a study that anticipates the 2023 premium mid-size sedan for the Chinese market.


Leave a Comment

  1. 22/1/2013

    Oh man… This concept is really bad, don´t know where to start. Car design news made a comment on the money: “unfortunatly the annoucement of Peter Schreyer as head of both Kia and Hyunday didn´t came on time to save the Genesis concept”. So true.

  2. redishman

    Love it! Asian market comes from far behind, and I don’t see so many copies of european icons.
    In my opinion Lexus has one of the best concept cars (and not only) at the moment.


Get all the updates with our weekly newsletter!

Find a Car

Scroll To Top
Scroll To Bottom