Subaru SHARC wins LA Design Challenge 2012

Concept Cars 3 Dec 2012
Subaru SHARC wins LA Design Challenge 2012

The winner of this year’s LA Design Challenge is the Subaru SHARC (Subaru Highway Automated Response Concept), a futuristic eco-efficient vehicle for 24-hour highway monitoring.

Developed by a collaboration among Subaru’s design studios, the SHARC was designed to provide protection and rapid emergency response solutions for Hawaii’s highway patrol.


Envisioning the opening of a new inter-island Paradise Highway, Subaru has conceived a vehicle that meets Hawaii’s strict UltraGreen carbon-neutral environmental regulations.


The SHARC (Subaru Highway Automated Response Concept) vehicles are powered by renewable energy and operate autonomously, eliminating the need for a large full-time highway patrol staff.



The judges selected the winner based upon various factors including: consideration of future needs for advanced technology; speed and agility on future freeway systems; creativity of the solution; meeting the specific region’s mandated emission standards; and environmental sensitivity for maintenance and recyclability.

The Jury panel was composed by Tom Matano, Executive Director, School of Industrial Design at San Francisco’s Academy of Art University; Imre Molnar, Provost and Chief Academic Officer at Detroit’s College for Creative Studies; Steward Reed, Chair of Transportation Design at Pasadena’s Art Center College of Design and Bruce Meyer, founder of the Petersen Automotive Museum and benefactor to automobile world.

“All judges were impressed with the high level of innovation and technology from the finalists this year,” said Chuck Pelly from Design LA.

“The SHARC captured the vision of the Design Challenge theme by combining functionality and problem-solving technology around a dynamic and plausible story.”

This year’s Design Challenge theme, Highway Patrol Vehicle 2025, called six major automotive design studios to create the ultimate 2025 law enforcement patrol vehicle that supports the needs of dynamic urban environments.

Designers from BMW, General Motors, Honda, Mercedes-Benz and Subaru showcased entries featuring cutting-edge vehicle designs with drone technology, land and air capabilities, electric vehicle systems and renewable resource-fueled vehicles equipped with topographical scanners.

Participating design studios and Concepts included:

  • BMW Group DesignworksUSA with the ePatrol Concept
  • General Motors Advanced Design California with the Volt Squad Concept
  • Honda R&D Americas, Inc., Advanced Design Studio, California with the CHP Drone Squad
  • Honda R&D Company, Ltd., Advanced Design Studio, Tokyo
  • Mercedes-Benz Research & Development North America, Inc.: Advanced Design Center California with the Ener-G-Force Concept
  • Subaru Global Design with the SHARC Concept

(Source: LA Auto Show)

Image Gallery

Subaru SHARC wins LA Design Challenge 2012 - Image 1
Subaru SHARC wins LA Design Challenge 2012 - Image 3
Subaru SHARC wins LA Design Challenge 2012 - Image 2
Subaru SHARC wins LA Design Challenge 2012 - Image 4

Related Stories

Mazda RX-Vision GT3 Concept

Mazda RX-Vision GT3 Concept

Mazda has revealed the Mazda RX-Vision GT3 Concept, a virtual racing car co-developed with Polyphony Digital Inc., and available for download in the PS4 title Gran Turismo Sport.
Subaru to unveil two concepts at the Tokyo Motor Show

Subaru to unveil two concepts at the Tokyo Motor Show

Subaru has announced the global debut of two show cars: Impreza 5-Door Concept, previewing the next generation Impreza, and the VIZIV Future Concept, focused on technology and safety.
Hyundai Prophecy Concept

Hyundai Prophecy Concept

Hyundai has revealed the Prophecy Concept, an electric, autonomous vehicle that expresses the design DNA evolution of the brand towards clean lines and minimalism.


Leave a Comment

  1. Roque Cepeda

    Well as a companion is very very heavy very very big, looks more like a race car than a police or fire fight support, the functional concept about hybrid vehicle is good but I don’t think that vehicle could be helpful, sorry but they blew it about the concept :(, it makes me think about the future of vehicle design…


Get all the updates with our weekly newsletter!

Find a Car

Scroll To Top
Scroll To Bottom