The Rocky Concept combines kei-car dimensions (3,7 m length) with a rational design made of sharp graphics and clean, bold surfaces.
The concept was conceived to be part of the growing VW lineup of electric powered urban vehicles (Up!, Space Up!, e-Up! and Bulli) and with its ultra compact dimensions, bold stance and “lighthearted” look, is targeted to appeal to younger customers.
As Rafael Gordo García explains, “In the exterior I was looking for a really strong, solid image, that could be recognized as a Volkswagen at first glance, but with a younger, more daring look than the rest of VW SUV’s (Tiguan, Touareg).”
“The proportions, with the short, horizontal hood and really short overhangs, give the Rocky a very solid yet agile image.
“Its boxy forms, wide sheet surfaces and pronounced fenders provide the car of a great stance.
“The narrow and angular DLO gives the Rocky a very dynamic look, without being claustrophobic thanks to the wide glass ceiling.
“The front end has the familiar Volkswagen face, with big headlights fitted on the horizontal, narrow grill like those of the first Golf. The graphic seen on the door also reminds of the classic 181, the ‘first’ off-road Volkswagen, Small cameras on the top of the floating cant rails work as mirrors.”
“At the rear, the glass back door framed inside the body gives the car a really solid image from behind. The elevated pilot lights they blend with the spoiler on the top, creating a floating effect.”
“Due to its structure, the Rocky could also fit an explosion/hybrid engine under its hood if necessary in any particular market.”
“There’s also a more rugged version with unpainted bumpers and fenders and aluminum touches.”
About the designer
Rafael Gordo García is a young designer from Madrid, Spain.
He graduated with a Bachelor Degree in Industrial Design at Antonio de Nebrija University (Madrid) and a Master in Automotive Design at the Universidad Politécnica de Valencia in 2011.
He is currently working as a 3d modeler but looking for opportunities in the automotive design field.
(Image Courtesy: Rafael Gordo García)