The goal of this project, sponsored by Volkswagen and developed at the Umeå Institute of Design, was to explore how the future development of autonomous vehicles could evolve the brand’s core values and identity and change customers’ behavior.
Focusing on Generation Z customers, who will start purchasing new cars in 2025, Kosin Voravattayagon envisioned a context where car pooling and car sharing are established realities, and where the availability of automatic driving modes has changed the users’ habits.
For this reason, the Volkswagen Trimaran Concept features a modular, flexible interior that offers two different layouts, called “isolation” and “participation” modes.
It is possible to switch from one to the other thanks to three specially designed elements: the cocoon, the circular partitions and the geometry of the floor.
In this configuration the seats can slided backwards or forwards around the cockpit space.
On the other side, the “participation mode” allows passengers to sit side by side at the center of the cockpit.
The exterior design of the concept evolves Volkswagen’s aesthetic language.
“The side surface wraps and divides the center surface into three parts. Due to its centered driving position, door cut lines run into the roof to widen the opening and improve ingress and egress.”
About the Designer
Kosin Voravattayagon graduated with a MA Transportation Design from Umeå Institute of Design.
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(Image Courtesy: Umeå Institute of Design for Car Body Design)