share on BufferCheck the gallery of 40 images, watch the video reported below or read more on the concept on our previous article.
Below we also report excerpts from the press release related to the exterior and interior design.
From the official Press Release:
Exterior Design
[…] Interesting touches are provided by the additional applications at the front, side and rear. The surfaces are in high-gloss polish with brushed velvet matt on the undersurface.
This subtle shimmering between matt and gloss emphasizes the play of light and shadow created by the new exterior paint finish “High Reflection Silver”.
The BMW Concept Active Tourer unmistakably retains the characteristically expressive BMW front view.
The dominating element here is the distinctive, slightly front-tilted BMW radiator grille.
The striking twin headlines with LED positioning lights (eyebrows) stretching far back into the side panels and the multi-faceted front apron combine to reinforce the sporty presence of the BMW Concept Active Tourer.
Furthermore, the two large outer air inlets below the headlights emphasize the impression of width created by the front view.
Seen from the side, the elongated silhouette with its suggested wedge shape gives the BMW Concept Active Tourer a dynamic feel even when stationary – something which is unique in the class.
Integrated door openers and the strikingly contrasted side sills with their rising shadow line combine with the large 20-inch wheels to give the BMW Concept Active Tourer its sporty, elegant appearance.
Short body overhangs at the front and rear and the long wheelbase make for an unusually generously sized interior considering the vehicle’s compact exterior dimensions.
The raised roof line and large doors at front and rear promise convenient access to all seats. Meanwhile, the rear section of the BMW Concept Active Tourer is characterized by athletic elegance. Marked, horizontal body lines define the rear view of this compact BMW.
The large rear light clusters running well into the side panel highlight the broad wheel arches, visually underscoring the vehicle’s solid road-holding. The large tailgate with low load sill and wide opening provides convenient access to the luggage compartment.
Interior Design
The generously designed interior of the BMW Concept Active Tourer is both transparent and refreshingly new.
The open-pore laminated wood milled from a single block provides the visual link between the upper and low decor surfaces of the instrument panel.
This creates a very elegant and light overall impression in the front section of the interior.
The door trim panels and seats are covered in light, velvety soft full-grain leather and smooth leather, providing a silky, shimmering gloss which emphasizes the luxurious, elegant ambience of the interior.
There are also orange contrasting seams which underscore the vehicle’s sporty character.
The BMW Concept Active Tourer offers an entirely new sense of space. The centre console appears to hover between the two front seats with a smooth transition to the dashboard. This arrangement guarantees maximum legroom for both driver and front passenger.
The cockpit with hallmark BMW driver orientation provides optimum accessibility of all the main controls. The circular instruments in Black Panel Technology are within the driver’s field of vision, as is the monitor of the central information display.
As an optional extra, a full-color Head-Up-Display appears on a special retracting glass surface between the steering wheel and windscreen – a first in the compact segment.
The raised seats in the so-called semi-command position also ensure an excellent all-round view, rounding off the optimum level of operating convenience and comfort.
(Source: BMW)
Zagato concept effect is very clear on the front design, but does it make a good job here ???
After the seconded generation of the 1st series and then this model I think that small cars is not a good game for BMW.
Interesting concept. Since long time ago, i’m interested in small monovolume vehicles, because joins utility and appearance, in small size. But i think the market need a “premium” vehicle on this category front to MB B class. BMW says ten or more years ago, was not interested in monovolume cars… but time passed, and now could be a good opportunity to put a new challenger in this extense market. The general shape is a bit “standard” but is an interesting step. Good luck.