BMW and Local Motors announce the Urban Driving Experience Challenge

BMW and Local Motors announce the Urban Driving Experience Challenge

BMW Group and Local Motors have announced a new design ideas contest asking the online community to identify vehicle features for the urban driving experience in the year 2025.


The BMW Urban Driving Experience Challenge, hosted by the Forge at Local Motors, will be a two-phase contest that engages participants in the a forward-focused challenge aimed at providing next-generation driving solutions to the world’s growing urban populations of “Mega-City” environments.

BMW is seeking designs that provide innovative solutions that strike a balance between global requirements and individual needs for the year 2025.

The first phase of the challenge will begin on September 25, 2012 and last until October 16, 2012.

A detailed design brief and video outlining specific goals and deliverables will be released on the Local Motors website on September 25. A second challenge will begin in mid-November.

In all, $30,000 in prize money will be awarded along with the opportunity for the top winners in each competition to travel to BMW headquarters in Munich to meet with the company’s director of research and development.

The Brief

Increasing urbanization, changing infrastructures and environmental pollution call for mobility solutions that strike a balance between global requirements and individual needs.

This is nowhere more apparent than in the most densely populated and fastest growing urban centers around the world.

“With our claim to innovation leadership, we have found in Local Motors the ideal partner with whom to explore new, forward-looking and revolutionary mobility solutions,” says Dr. Christoph Grote, Managing Director BMW Group Research and Technology.

“The results will undoubtedly be very valuable for BMW, and we eagerly anticipate the extent to which we can channel the expertise we acquire into our series-production processes.”

For more information on how to participate visit www.LocalMotors.com/bmw.

(Source: Local Motors)

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