Kia wins three Design Awards

Automotive Design 4 Aug 2012
Kia wins three Design Awards

At the Automotive Brand Contest 2012 Kia has received three award: the GT won the Concepts category and the cee’d was awarded for its exterior and interior.

The new Kia cee’d – presented at the 2012 Geneva Show and launched in June 2012 – won in the exterior category and also received an honorary special mention for innovation in the interior category.

Kia Ceed Kia Ceed Interior

In addition, the jury selected the Kia GT as the winner of the concept award. The rear-wheel drive, four-seater sports sedan design study is inspired by 1970s grand tourers and made its world premiere in September 2011 at the Frankfurt Motor Show.

Kia GT Concept Kia GT Concept

The Automotive Brand Contest, which was held for the first time in 2011, is open to car manufacturers, automotive parts suppliers and companies delivering design and brand communications services to the automotive industry.

There are a total of 16 awards categories, covering vehicle design, parts and accessories, technology, digital, branding and events activities.

The Awards presentation will take place at the Paris Motor Show on Automotive Designers’ Night, 27 September 2012.

From the official Press Release:

Kia Ceed“This year’s two Kia award winners are key models for the brand. The second generation of the cee’d, Kia’s best-selling model in Europe, features styling typically found on a sporty coupe, but offers the space and functionality of a five-door hatch.”

“Its upmarket exterior design boasts a chrome-framed glasshouse and muscular lines on the bonnet, complemented inside by an ergonomic, driver-oriented control panel and refined interior, all backed by Kia’s industry-leading seven year warranty.”

The Automotive Brand Contest is organized by the Rat für Formgebung (German Design Council), which was founded in 1953 as an initiative of the German Federal Parliament and today counts among the world’s leading competence centers for communication and knowledge transfer in the field of design. It counts amongst its members 170 companies from around the world. The Rat für Formgebung also organises the competition for the “Designpreis Deutschland”, Germany’s highest official design award.

(Source: Kia)

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