The collection, created under the Mercedes-Benz Style label, includes one sofa, a chaise longue, a dining room table, various chairs, a sideboard, a shelf unit with integrated home theatre system, a chest of drawers and a bed.
All the pieces are produced by Formitalia and will be sold worldwide via exclusive furniture stores, showrooms and interior design stores from October 2012.
The official presentation will take place this week during the Salone Internazionale del Mobile in Milan (17 – 22 April 2012), in the showrooms of the Mercedes-Benz Center Milano, Via G. Daimler 1 at the corner of Via Gallarate 450.
Bearing a subtle Mercedes-Benz Style logo, the pieces are inspired by the dynamic lines of the current Mercedes-Benz formal language, as expressed by the F125! Concept, with precisely curved lines delineating individual surface areas and generating emotional tension.
Among the automotive-derived design elements are the wooden backrest shells, inspired by the design idiom of the seat shells in the current research vehicles, the table’s legs, which extend like sculptured spokes, and the sideboard’s glass door, with a surrounding bevel reminiscent of the air intake on a sports car.
Below we report the official details on each piece of the collection and a document on the interior design research carried out at the Mercedes-Benz Advanced Design Studio in Como.
From the official Press Release:
Sofa Class (three-seater) MBS 001
An offset area in the backrest with rolling lines and artistic stitching accentuates the sofa’s particular dynamism and elegance.
The sofa is presented in two colour variants: in black aniline leather with metal legs in matt graphite black; the second in pearl grey leather at the front and night blue leather on the rear and underside, as well as light, brilliant aluminium legs.
Dimensions: 240 x 100 x H 70 cm
Dining table MBS 002
The optical lightness of this construction culminates in a grey-shaded transparent glass plate.
The table is available in two frame variants: one in matt graphite black and another in a light satin finish.
Dimensions: 248 x 90 x H 73 cm
Chair MBS 003
The futuristic-looking chairs set new standards in terms of shape and material.
A seat shell made of laminated wood ensures for perfect, long-lasting seating comfort.
Two chairs will be presented: one with a seating area covered in night blue leather which offers an optical contrast to the grey wooden shell, and another upholstered with black material on the seating area and pearl grey leather-covered wooden shell.
Dimensions: 58 x 57 x H 75 cm
Bed MBS 004
In the same way as with the chaise longue, the bed’s sleek, elegant silhouette is also characterised by the three-dimensional form of the wooden frame.
The pedestal in aluminium and the cover, either in material or leather, lend an optical contrast to the wood. The bed will be presented with a light grey wooden shell, light grey leather and contrasting stitching, which complement the grey-blue anodised aluminium frame.
Dimensions: 190 x 222 x H 81 cm
Sideboard MBS 005
A well-proportioned, futuristic-looking sideboard on an aluminium frame. The front has a glass door with a surrounding bevel reminiscent of the air intake on a sports car.
The sideboard will be presented in two variants: one with a dark grey painted surface and light satin-finish aluminium legs, the second with Mercedes-Benz original paint in indium silver metallic and metal legs in matt graphite black.
Dimensions: 230 x 57 x H 72 cm
Chaise Longue MBS 006
The Aluminium pedestal and the cover, available in either material or leather, provide an optical contrast to the wood.
The chaise longue combines opulence and lightness.
There are two colour and material variants on show: the first has anthracite-coloured fabric with a natural pattern, natural-coloured wooden shell and metal legs in matt graphite black; the second variant offers a beige leather cover, black wooden shell and light satin-finish aluminium legs.
Dimensions: 171 x 80 x H 68 cm
Tracking down new interior design trends
Always a good address: in the Villa Salazar near the shore of Lake Como, Italian fashion designer Gianni Versace used to produce bowties and neckties, before Mercedes-Benz opened the Advanced Design Studio here in February 1998.
With its contemporary ceiling paintings, long corridors and different terracotta and wooden floors, the villa, built around 1750, is exceptionally inspiring for the around 20 designers who work here.
This also holds true for the region itself: the famous triangle between the cities of Como, Milan and Turin is a centre of fashion and the furniture industry. Traditional crafts are highly valued there – an ideal environment for the Advanced Design Studio.
With its sister studios in Carlsbad (California), Tokyo, Beijing and Sindelfingen, the Advanced Design Studio in Como not only exchanges ideas, but also creative people. Gorden Wagener, Head of Design at Mercedes-Benz, is responsible for all the Studios.
Apart from the approximately 440 designers who take care of the series production vehicles, at the five Advanced Design Studios over 60 designers work on the concepts that have enabled the brand with the three-pointed star to look up to a quarter of a century ahead into the future.
A variety of inspirations flow into the concepts for the vehicle interior design – because this is what the Advanced Design Studio in Como has specialised in. Designers can allow their thoughts free rein without immediately having to think of series production. The latter is, of course, the final goal of the ideas and reflections.
With the so-called “appreciation model” the designers first implement their ideal conceptions and then look for a way to translate these ideas to series production. This allows for a more consistent and higher-quality result than what would be obtained by upgrading the vehicle interior subsequently.
The tasks of the creative professionals in Como are numerous. They carry out normal research, develop drafts and build models – and always look beyond the horizon in order to develop the automobile interior of the future. A certain fine disregard for old conventional rules is desirable in order to find fresh approaches.
“We don’t chase after fashion phenomena”, says Gorden Wagener, Head of Design at Mercedes-Benz, “we detect long-term trends which raise the value of our brand over the decades. Ideas which fulfil the highest requirements in terms of technology, performance, comfort and safety.”
A designer therefore has to “live in the future” and think two to three vehicle generations ahead of their time.
One of the first visible and tangible results produced by the Advanced Design Studios in Como was the interior of the Mercedes-Benz F 400 Carving research vehicle (Tokyo 2001).
In 2002 the Vision GST, a forerunner of the Mercedes-Benz R-Class, followed in Detroit; 2003 saw the debut of the F 500 Mind research vehicle (Tokyo). In 2005 saw the public appearance in Washington of the Mercedes-Benz bionic car, and the F 600 HYGENIUS in Tokyo.
The Mercedes-Benz F 700 research vehicle presented in 2007 featured an interior design based on cork and Alcantara®. In 2011 Mercedes-Benz presented the research cars F125! and F800 Style as well as the Concept A-CLASS; all three featured interior appointments from Como.
Many unusual details of the Concept A-CLASS take their cue from the realm of aviation.
Diverse components were restructured: the instrument panel and the centre console, for instance, consist only of a complex brushed aluminium structure. The result is a transparent, light, bionic forming.