Lamborghini Urus Concept: updates

Concept Cars 23 Apr 2012
Lamborghini Urus Concept: updates

After the first images and information, we publish the high resolution pictures along with the official details on the Urus Concept, the SUV unveiled by Lamborghini at the 2012 Beijing Auto Show.

With the Urus Lamborghini is exploring a new territory – which already started a vivid discussion among the brand’s enthusiasts.

Lamborghini Urus ConceptAccording to the official information, the Urus could “be used by a household as its primary car”, thus significantly expanding the brand’s customer base.

The target markets of the project are primarily the USA, the United Kingdom, Germany, Russia, the Middle East and China, while a possible annual production volume could be around 3,000 units.

“The Urus is a very concrete idea for the future of Lamborghini – as a third model line and as the perfect complement to our super sports cars,” says Stephan Winkelmann, President and CEO of Automobili Lamborghini.

Lamborghini Urus Concept Interior

The target for the drivetrain is a 440 kW / 600 hp power output, combined with all-wheel drive transmission.

Among the technical highlights are the variable ground clearance, adaptive aerodynamics and an original interior making use of carbon fiber technology including the patented Forged Composite®.

Below we report some design information selected from the official release. To read more details and the first comments you can check our previous article.

Heritage and Concept

Lamborghini founded the super-luxury SUV segment in 1986 with the LM002, an automobile suitable for off-road driving with a twelve-cylinder engine and 450 hp, a top speed of more than 210 km/h, a luxurious interior and a stunning appearance.

The name is derived once more from the world of bulls – the Urus, also known as Aurochs, is one of the large, wild ancestors of domestic cattle.

Urus bulls could measure up to 1,8 meters at the shoulder. The Spanish fighting bull, as bred for the past 500 years, is still very close to the Urus in its appearance.

Exterior Design

Lamborghini Urus Concept at Beijing 2012 The exterior look is defined by extremely tight, razor-sharp lines and clean, taut, finely executed surfaces.

It starts at the front, which already displays the clear family resemblance.

The strong three-dimensionality with sharp lines, a clear arrow form, large air intakes left and right, the Y shape in the headlamps, the aerodynamically refined function of the elements and the lines that run from the hood over the roof to the rear of the vehicle – these characteristics of the Lamborghini design language are all evident in the Urus.

Among the reinterpreted details are the headlamps with a horizontal, heptagonal form and full LED technology consisting of two arrays each with three high-performance LEDs.

Lamborghini Urus Concept at Beijing 2012 LED light guides lend the daytime running lights their characteristic Y-shape, while the LED fog lamps are positioned beneath the huge air intakes. Between them is the adaptive front spoiler.

Characteristic for the side view of the Urus is the narrow window surface that tapers sharply toward the rear.

Together with the highly dynamic roofline and the extremely muscular rear wheel arch, they create a taut and powerfully sporty look.

The marked indent formed behind the front wheel arch by the air intake breaks the side view to give it a degree of lightness.

The all-new 24-inch wheels sport a double- spoke design and are forged from matte-finish aluminum. Five carbon fiber winglets optimize ventilation.

The Urus is painted in a rich, lightly shimmering red that offers the ideal contrast for the many bodyshell parts made from CFRP, which include a large proportion of the front spoiler, the complete side sills and the rear diffuser.

There are no conventional exterior mirrors, instead small and aerodynamically optimized cameras monitor traffic conditions behind the vehicle.

These images are displayed via two TFT screens placed on the left and right of the cockpit.

The rear end of the Urus is astonishingly round for a Lamborghini. The narrow rear lights featuring the Y signature are connected by a black strip that adds emphasis to the car’s breadth. The four hexagonal end pipes are carefully fitted into chrome surrounds.

Interior Design

Lamborghini Urus Concept Interior The main feature of the interior is the extensive use of carbon fiber reinforced polymers.

The center tunnel is an open, skeletal carbon fiber structure made from Forged Composite®. It carries through the entire interior and is only partially clad in leather-upholstered cushioning.

Single cushions also clad the four bucket seats- also made from Forged Composite. The seating position is lower and flatter than in any other vehicle in the segment.

Lamborghini Urus Concept Interior The cockpit adopts an essential operating philosophy. Behind the steering wheel are only the shift paddles for the dual-clutch transmission.

All other functions such as indicators, lights and windshield wipers are incorporated into either the multifunction steering wheel or the center console.

The driver is delivered information via a freely programmable TFT screen behind the steering wheel.

Secondary functions like navigation, entertainment and climate control are operated via a touchscreen on the center tunnel. A further touchscreen is available for rear seat passengers.

(Source: Lamborghini)

Image Gallery

Lamborghini Urus Concept: updates - Image 14
Lamborghini Urus Concept: updates - Image 5
Lamborghini Urus Concept: updates - Image 6
Lamborghini Urus Concept: updates - Image 15
Lamborghini Urus Concept: updates - Image 11
Lamborghini Urus Concept: updates - Image 9
Lamborghini Urus Concept: updates - Image 2
Lamborghini Urus Concept: updates - Image 8
Lamborghini Urus Concept: updates - Image 12

Related Stories

Lexus ROV Concept

Lexus ROV Concept

The Lexus ROV (Recreational Off-highway Vehicle) Concept is a luxury recreational off-road vehicle powered by the brand's first hydrogen engine.
Lamborghini Urus ST-X Concept previews 2020 single-brand racing series

Lamborghini Urus ST-X Concept previews 2020 single-brand racing series

Lamborghini has unveiled the Urus ST-X Concept, a racing version of its SUV  that anticipates a single-brand championship with race circuits and off-road tracks.
Mercedes-Benz unveils Project Maybach Concept and pays tribute to Virgil Abloh

Mercedes-Benz unveils Project Maybach Concept and pays tribute to Virgil Abloh

Following Virgil Abloh's untimely passing, Mercedes-Benz has revealed Project Maybach, a a concept car resulting from the collaboration between Abloh and the carmaker.


Leave a Comment

  1. Freddie Kwok

    this sexy baby is a Cayenne killer

    (via Facebook)
  2. Freddie Kwok

    this sexy baby is a Cayenne killer

    (via Facebook)


Get all the updates with our weekly newsletter!

Find a Car

Scroll To Top
Scroll To Bottom