Infiniti ‘Curved Visions’ Digital Art Competition

Infiniti ‘Curved Visions’ Digital Art Competition

Infiniti has launched a digital art contest that asks participants to create a digital interpretation of the curves that define the brand’s model line-up. The deadline is July 10, 2012.


‘Curved Visions’ is the second theme for Infiniti’s Digital Art Competition, following the past edition based on the theme ‘Inspired Performance’, which saw registrations from over 500 designers from 72 countries.

Infiniti Curved Visions

The ‘Curved Visions’ subject takes inspiration from the slogan of the brand’s current pan-European marketing campaign ‘Since Now, The Perfect Line is a Curve’, as well as the designs seen across Infiniti’s current model range.

The contest, which is organized in partnership with designboom and open for the next three months, challenges artists to define their digital interpretation of the curves which flow through Infiniti’s line-up of cars as well as the individual experience which they evoke.

Participants can submit works in form of computer-generated sculptures, 2D or 3D video animations, or experiential cinema projections.

“The natural lines found in the models denote beauty, power, and performance and defy convention – they are not straight.”

The submitted works will be evaluated by judging panel of experts and influencers in the spheres of innovation, design, and marketing.

The six finalists will have their work displayed during this year’s opening ceremonies of new flagship Infiniti Centres in some European cities including Vienna in Austria, as well as Strasbourg and Paris in France.

The judging panel will include:

  • Shinji Nukumi, the winner of the opening theme of the Infiniti Digital Art Competition, ‘Inspired Performance’.
  • Jean-Marie Dru, Chairman of one of the world’s largest advertising networks, TBWA Worldwide.
  • Victor Nacif, Vice President of Nissan Design Europe.
  • Jean-Pierre Diernaz, Marketing Director of Infiniti Europe, the Middle East, India and Africa.
  • Massimo Mini, Editor-in-Chief and Co-Founder of designboom alongside Birgit Lohmann.

For more information on the competition visit designboom.com/infiniti.

Image Gallery

Infiniti 'Curved Visions' Digital Art Competition - Image 1
Infiniti 'Curved Visions' Digital Art Competition - Image 2

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