Denza NEV Concept

Concept Cars 30 Apr 2012
Denza NEV Concept

At the 2012 Beijing Auto Show Denza, a company launched by a joint venture between Daimler and BYD, has presented its first concept, a full-electric family vehicle.


Denza is a new brand for all-electric vehicles launched by BYD Daimler New Technology Co. Ltd., a 50:50 joint venture between Daimler and Chinese electric battery and car manufacturer BYD.

Denza NEV Concept Denza NEV Concept

Denza NEV Concept - Interior Design Sketch The company’s first concept is the NEV (New Electric Vehicle) presented at the 2012 Beijing Auto Show.

The concept car is a full electric battery-driven model designed in China and expected to be sold in the local Chinese market.

Speaking of the project, CEO Lian Yubo commented: “We brought traditional Chinese elements forward into the next generation with a priority on ergonomic design and some futuristic innovations.”

“The rear seating area was designed to feel as much as possible like a lounge area. The lounge character really comes out through the reclining rear seats integrated into the design.”

Denza NEV Concept Interior Denza NEV Concept Interior detail

Among the elements inspired by modern interiors are also the ambient light system that runs all throughout the cabin and the wood and copper details.

Denza NEV Concept Denza NEV Concept

Denza NEV Concept InteriorThe exterior is characterized by rather clean lines, with modern, sharp character lines and a distinctive front end graphically defined by horizontal elements.

The influence from the Daimler design language is particularly evident in the side view, where the lines and surface treatment are reminiscent of the previous-generation Mercedes-Benz B-Class.

Additional distinctive elements include the rear-hinged rear doors and the exterior chrome trim running along the lower section of the car, which can also be illuminated.

(Source: Denza/Daimler)

Image Gallery

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  1. 1/5/2012

    Clever design that could be better.

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