Italian Concepts at the Qatar Motor Show

Automotive Design 11 Jan 2012
Italian Concepts at the Qatar Motor Show

The Qatar Motor Show, which will run from January 25 to 28, will see the participation of a five Italian design names: Bertone, Carrozzeria Touring Superleggera, I.DE.A. Institute, Pininfarina and UP Design.

UP Design Vittoria ConceptAccording to the official information, among the concept cars on display will be two world premieres: the UP Design Vittoria and the Futura Concept by I.DE.A. Institute, a V8-powered sedan-coupé with influences from classic car design.

The other concept cars on display at the upcoming Show in Qatar will be:

Below we report the full official release.

From the official Press Release:

The most prestigious names in Italian automotive design return to the Qatar Motor Show, the international salon dedicated to the world of cars and engines that will open to the public from January 25 to 28 at the Doha Exhibition Center.

Bertone Jaguar B99 Concept

Following the success of the first edition, the Gruppo Carrozzieri Autovetture – ANFIA – Associazione Nazionale Filiera Industria Automobilistica (the Italian Association of the Automotive Industry) – once again brings the collective presentation of “Made in Italy” with some classics as well as interesting innovations.

Organised by Qatar Tourism Authority (QTA) in collaboration with Events and GL events and with the support of the Prime Minister and Minister of Foreign Affairs HE Sheikh Hamad Bin Jassim Bin Jabor Al Thani, this year’s Qatar Motor Show will host concept cars, super cars, and prototypes including five Italian brand names namely Bertone, Carrozzeria Touring Superleggera, I.DE.A. Institute, Pininfarina and UP Design.

Bertone, founded in 1912, is one of the oldest and most prestigious firms of “Made in Italy” in the automotive sector and has been on the forefront of technological and stylistic evolution throughout its first century of existence. It will present at the show the Jaguar B99 (where the B stands for Bertone and 99 stands for the firm’s age): a compact sedan that looks towards the future with refined elegance and classic signature features of the Jaguar name.

Carrozzeria Touring Superleggera has chosen the Qatar Motor Show 2012 for the Middle East debut of its Gumpert Tornante, a super sporty roadster developed in collaboration with the German car manufacturer specialised in the construction of GT with extreme performances. Since 1926, Touring Superleggera is recognized worldwide as one of the iconic names in Italian car design and coachbuilding.

Qatar Motor Show 2012 will also offer an opportunity to discover the new challenge launched by the I.DE.A. Institute, a development centre founded in 1978 by the entrepreneur Franco Mantegazza and the famous architect Renzo Piano, that applies a ’turnkey’ logic to the entire life cycle of a model, from the concept to production.

The star is “Futura”: a sporty elegant “sedan-coupè”. The special features of this concept car are the large and protruding grille, the ultra-thin LED headlamps, the front mudguards that evoke vintage heights, and the particular rim on the side that draws the eye along the classic line to the high and tapered rear end.

PininfarinaPininfarina will present “2uettottanta”: a concept car to celebrate the company’s 80th anniversary and, at the same time, pay homage to the “Casa del Biscione” by evoking the myth of the Duetto. Elected “Car Design of the Year”, the “2uettottanta” represents the innovative vision, projected into the third millennium, of the 2-passenger convertible.

UP Design will present something absolutely new: the world premier of “Vittoria”, a 2-door sports car to be produced in a limited edition.

The realization is reinforced by the partnership with Adler Group for innovation in components, with the engineering firm Vehicle Engineering & Design for a hybrid power train and with Landra for the creation of the physical model. An artistic tribute offered by the painter Taraski combines design and art.

The Main Sponsor of the 2012 Qatar Motor Show is Qatar Holding LLC. The Diamond Sponsor is Qatar Shell, and the Official Hotel Partner is the W Doha Hotel & Residences.

For more information about the show, visit

Image Gallery

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Italian Concepts at the Qatar Motor Show - Image 2
Italian Concepts at the Qatar Motor Show - Image 1
Italian Concepts at the Qatar Motor Show - Image 3

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