Dream It: a documentary on Korean automotive designers

Automotive Design 20 Dec 2011
Dream It: a documentary on Korean automotive designers

A video documentary by Arirang TV that presents the careers of three Korean automotive designers: Jae S. Min, Sean Lo and Bum-suk Lim.


Audi Cross Cabriolet quattro Concept renderingDream it is a documentary series aired by Arirang, a Korean Global TV. The different episodes present the lives of successful 1.5 to 2nd generation Korean Americans.

The episode #7, aired on 12 August 2011, dealt with the automotive design industry, presenting the careers of three different Korean designers: Jae S. Min, Chief Designer at Volkswagen Group of America; Sean Lo, GM designer; and Bum-suk Lim, instructor at Art Center College of Design.

The two parts of the episode, reported below, present some interesting interviews and footages.

Below we report some additional information on the interviewed designers.

Jae S. Min is the Chief Designer of the Volkswagen Group of America. For the past 12 years, he has been on the design team for the VW Groupa and Audi America.

Audi eSpira Concept Sketch Audi eOra Concept Sketch

He worked on the Audi eOra and eSpira concept cars presented at the 2009 LA Design Challenge, as well as on the Audi SUVs, the A6 and the A4. He also teches Visual Communication classes at Art Center College of Design. For additional details read the interview made by Fourtitude.com.

2010 Buick LaCrosse 2010 Buick LaCrosse

Designer Sean Lo played a major role in GM’s new 2010 Buick LaCrosse, providing his personal insights on developing strategies regarding Buick’s modern transformation. For more information check the video interview by BizupTiVi.

Bum-suk Lim Bum-suk Lim
Source: GreenCarDesign.com Source: d-talks.com

Professor Bum-suk Lim studied Transportation Design at the ACCD and now teaches at his alma mater. He was formerly with Honda Advance Design Studio-WAVE in Tokyo, Japan and he runs his own private studio in California.

(Source: Arirang.co.uk)

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