In his new position, Horbury will be responsible for the Gleagle, Emgrand and Shanghai Emglon brands, that are parts of the Geely Group, which acquired Volvo from Ford in 2010.
Peter Horbury’s successor as head of Design at Volvo Car Corporation will be revealed in a later announcement.
“Peter Horbury has played a very important role for Volvo’s design during a long period of time and has a legendary position in the automotive world”, says Stefan Jacoby, President & CEO of Volvo Car Corporation. “I wish him all success in his new role within Geely Group.”
Li Shufu, Chairman of Geely Holding Group and Volvo Car Corporation, comments: “I am delighted that Peter Horbury has accepted the offer to lead the design development of the Geely Group brands into the future. His vast experience in the industry will be key for the future success of Geely Group’s products.”
Born in Alnwick, Northumberland, UK, Peter Horbury received his master’s degree in Automotive Design from the Royal College of Art in 1974 and an undergraduate degree from Newcastle-upon-Tyne College of Art and Industrial Design in 1972.
He was named Autocar’s Designer of the Year in 1998. During his 35-year career, he has been involved in the design of more than 60 cars, trucks, buses and motorcycles.
In 1991 he became head of Design at Volvo Car Corporation.
In 2002, he took charge of Design at Ford’s Premier Automotive Group which comprised Aston Martin, Jaguar, Land Rover, and Volvo.
In 2004 he moved to Detroit as Executive Director of Design at Ford Motor Company, where he was responsible for the design strategy and execution of all Ford, Lincoln and Mercury products in North America.
In 2009 he returned to Volvo Car Corporation as Head of Design.