Audi to renew its design language

Automotive Design 25 Nov 2011
Audi to renew its design language

Audi has announced it is currently developing a renewed design language with the goal of differentiating its models by creating three distinctive families of vehicles.

Audi Q3 Design SketchAs AutoCar magazine reported, at a recent press event in London, design director Stefan Sielaff has announced that Audi is currently working on the next evolution of its design language, with the goal of achieving a differentiation among its models.

The project is named “AQR” and will define three main families of vehicles: A for Audi (standard family cars); Q for quattro (SUVs) and R for sportscars.

According to Sielaff, the models will be characterized by distinctive proportions, as well as by different details.

For instance, the front grille will be more angled for the A models, and more upright for the SUVs.

This large-scope project will also define a distinctive style for the next generation of production electric vehicles, previewed by the e-tron concepts.

Audi R8 Design Sketch Audi e-tron Concept Design Sketches

As Stefan Sielaff explained: “We know that some people think our saloons look too alike and are well into a project to change that,” he says, “we will mainly do that with the proportions of those cars”.

For more information read the original article by AutoCar.

(Source: AutoCar)

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Leave a Comment

  1. Rishabh Sinha

    nw dats an osum step by stefan 2 hv a definit set of theme fr its AQR family………..:)

    (via Facebook)
  2. 26/11/2011

    Audi are already doing an amazing job designing their cars…And I like the idea of differentiating their 3 main categories within the brand!


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