As AutoCar magazine reported, at a recent press event in London, design director Stefan Sielaff has announced that Audi is currently working on the next evolution of its design language, with the goal of achieving a differentiation among its models.
The project is named “AQR” and will define three main families of vehicles: A for Audi (standard family cars); Q for quattro (SUVs) and R for sportscars.
According to Sielaff, the models will be characterized by distinctive proportions, as well as by different details.
For instance, the front grille will be more angled for the A models, and more upright for the SUVs.
This large-scope project will also define a distinctive style for the next generation of production electric vehicles, previewed by the e-tron concepts.
As Stefan Sielaff explained: “We know that some people think our saloons look too alike and are well into a project to change that,” he says, “we will mainly do that with the proportions of those cars”.
For more information read the original article by AutoCar.