WeDesignVolvo is a Tumblr page created to directly “communicate thoughts and inspiration of Volvo designers”.
As the designers explain, the Concept You was influenced by the brand’s heritage and by Scandinavian Design.
Among the sources of inspiration is the hood of the PV444/PV544 models (1943-1966), which rises upwards from the body surfaces, while the front air intakes are reminiscent of the Volvo Amazon (1956-1970).
Many exterior and interior elements feature simple and solid surfaces “partially inspired by Georg Jensen’s famous jewelry design.”
For the interior, based on the motto “designed around you”, Volvo designers have adopted a user-centered approach, creating two separate zones focused on the driver at the front and on passengers at the rear.
The atmosphere is characterized by a contrast of light and dark tones, which are also used to visually differentiate the front and rear sections.