Volvo Concept You

Concept Cars 21 Sep 2011
Volvo Concept You

The Volvo Concept You is a large luxury sedan that signals the future direction for the brand evolving the design language of the Concept Universe.


Volvo Concept You Presented by Volvo at the 2011 Frankfurt Motor Show, the Concept You combines a sleek coupe-like exterior with a luxurious high-tech interior.

The Concept You evolves the ideas introduced with the Concept Universe, revealed at the Shanghai Auto Show earlier this year.

The car is based on the new Scalable Platform Architecture (SPA), which according to Volvo opens up dynamic design possibilities.

Volvo Concept You The exterior adopts a sculpted form language inspired by Scandinavian design and by Volvo classic models.

Influenced by brands such as Danish design house Georg Jensen, Volvo designers used uncluttered, organic surfaces and craftsmanship to create a car that would express timeless luxury and beauty.

The interior follows this philosophy and features essential lines and premium materials combined with a hi-tech infotainment system.

This includes a HUD display, a large front touch-screen capable of detecting the driver’s eye movements and an additional touch display between the two rear seats. All the functions can be controlled with touches and gestures.

Volvo Concept You Interior Volvo Concept You Interior

Volvo Concept You Interior

Additional technological highlights include aluminum-glass touch controls on the steering wheel and an innovative subwoofer by Alpine which uses external air.

The cabin is divided into two main sections: the front area, characterized by dark tones, is focused on the driver, while the rear area, in light tones, is oriented towards passenger comfort.

The four individual floating seats are inspired by ultra-comfortable chairs, while the wooden floor echoes Scandinavian homes, and is decorated with a hand-tufted carpet from Swedish brand Kasthall.

The materials used range from leather, aluminum and wood to ecological suedes and Italian fabric with designs from the Swedish fashion house Oscar Jacobson.

Below we report the detailed information on the design, selected from Volvo’s official press release.

Exterior Design

Volvo Concept You “The new Concept You roofline stretches all the way back to the tail lamps – creating that dynamic fastback look that is very much in vogue among European car buyers at the moment,” says Peter Horbury, Vice President Design at the Volvo Car Corporation.

The car’s fast silhouette is emphasized by the 21-inch polished aluminum wheels with a twisted twin-spoke design and Pirelli 275/30/21 tires.

The front end features a grille with a more classic look compared with the Concept Universe.

The headlights are characterized by dipped beams coming from LED lamps in four “ice blocks” positioned on top of the high beam lights and installed with the same technology used by jewelers for mounting precious stones.

Volvo Concept You Headlight detail “The design of the wheels, the grille and details in the innovative headlamps have been inspired by the exquisite works of world-famous Danish design house Georg Jensen.

“Their precious items capture the essence of Scandinavian design. Uncluttered, organic surfaces and superb craftsmanship that radiate timeless luxury,” says Peter Horbury.

“This eternal beauty of Georg Jensen design is what we are aiming for with the whole concept car. Just like the finest luxury goods, this design should feel handcrafted and durable enough to stand the test of time.”

Interior Design

Volvo Concept You Interior The luxurious interior of the Concept You features a blend of intuitive smart pad technology and first-class craftsmanship.

“The Concept You explores new territories in our search for the ultimate intuitive car that makes the owners manual a thing of the past. Smart phones and smart pads have brought mobile infotainment into a new era. Here, we use a number of touch-screens to replace buttons and controls in order to make the driver totally connected, totally in control. The technology also helps us to create a refreshingly uncluttered interior,” explains Peter Horbury.

The Concept You control centre consists of four main areas; a digital Driver Information Monitor (DIM), a head- up display on the windscreen, a touch-screen in the upper part of the centre console and a touch-screen between the two individual rear seats. The wood/leather steering wheel has aluminium and glass paddles with integrated touch-screens.

The touch-screen in the upper part of the centre console remains in sleeping mode until the driver looks at it. A hidden infrared camera registers the eye movements and information is displayed on the screen. Another sensor registers hand movements and triggers the Infotainment system’s control mode. The possibilities vary depending on whether the screen is approached by the driver or by the front passenger.

“Certain functions, such as surfing the Web, are only accessible from the passenger side while the car is rolling. The technology knows who is the present operator and adapts itself automatically,” says Peter Horbury.

The driver can “flip” data from the central touch-screen to the head-up display – and can exchange data with the rear passengers. A light guide in the free-floating centre console indicates file transfer.

The Infotainment system also integrates a high-end sound system from Alpine. It features the unique “FreshAir” subwoofer – a not yet released technology that uses the air outside the car to create the ultimate listening experience.

The sound system consists of small, optimised units that considerably cut weight – while still producing a better sound than today’s systems.

The interior is driver-orientated at the front and comfortably relaxed in the rear. The dynamic feel and dark color scheme in the front seats fades seamlessly towards the rear until it fully transforms into a light rear seat haven of calmness.

The interior moulds into the rear seat and becomes part of the seating environment.

The four individual seats, inspired by ultra-comfortable chairs, blend chrome-free leather from Bridge of Wear with Dinamica ecological suede.

The off-black front seats have suede in the center to create optimal grip. The soft beige rear seats are designed for pure comfort with leather in the centre and suede on the sides.

The back of the front seats and the door panels feature exclusive Italian fabric and designs from Swedish fashion house Oscar Jacobson.

The designers have also used large, handcrafted pieces of walnut – accompanied by leather panels, Dinamica suede roof lining and carefully chosen aluminium details.

The wooden floor, which echoes Scandinavian homes, is covered with a specially designed hand-tufted carpet from Swedish brand Kasthall. Just like the rest of the interior it fades from dark in the front to light in the rear.

The front texture has a sporty firmness, while the rear part of the carpet is luxuriously soft.

“The interior is full of classic forms, materials and textures, used with a twist to create a special contemporary luxury experience. It is exceptionally refined, yet with all the simplistic assets that make Volvo champions of the uncomplicated,” explains Peter Horbury.

“We are carving out a unique position among the luxury car makers with our special kind of Scandinavian Design. It will be unmatched in performance, technology and craftsmanship, but without superficiality or complication.”

Image Gallery

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  1. Mohamed Eissa
    21/9/2011

    This is a really new concept with a nice selheut and interesting rear design, also that level of simplicity in the interior design is not usual from the sweden maker, but the very low front in my opinion is not very successful and make me ask where is the obligation by the European restriction about pedestrian safety is that design, also making the hood gate such a small size and in the middle of the front is not make it easy at all for mantentance

  2. 22/9/2011

    Sorry Volvo, but for me, this does not look that amazing. It’s just… umm nice- nothing major.

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