Ford announces new Lincoln Design Studio

Automotive Design 19 Aug 2011
Ford announces new Lincoln Design Studio

Ford has announced that it will launch a new design studio for its luxury brand Lincoln. The facility will be headed by new design director Max Wolff.

Lincoln MKT ConceptIn an effort of reviving its premium brand, which includes a 1.2 billion investment in new models for the next 3 years, Ford will start a dedicated design studio, which be led by Max Wolff, appointed Design Director for Lincoln in December 2010.

Sometimes criticized for not being enough differentiated from the Ford models, the brand could gain a new, more distinctive identity similarly to Cadillac, GM’s premium brand, that found its own design direction in the form of the “Art and Science” language, introduced in 1999.

The first new Lincoln concept is expected to be the new MKZ, planned for debut at the 2012 Detroit Motor Show.

(Source: Autoline)

Image Gallery

Ford announces new Lincoln Design Studio - Image 1
Ford announces new Lincoln Design Studio - Image 2

Related Stories

Horacio Pagani awarded Compasso d

Horacio Pagani awarded Compasso d’Oro Prize

Horacio Pagani, Founder & Chief Designer of Pagani Automobili, has won the XXVII Compasso d’Oro award in the “Design for mobility” category for the Huayra Roadster BC project.
Ferrari 296 GTB wins Car Design Award

Ferrari 296 GTB wins Car Design Award

The Ferrari 296 GTB has won the Production Car category of the prestigious Car Design Award, which was launched in 1984 by Italian magazine Auto&Design. 
Exclusive: Interview with Lincoln Design Manager Andrea di Buduo

Exclusive: Interview with Lincoln Design Manager Andrea di Buduo

An exclusive interview with Andrea di Buduo, Design Manager, Ford of America, Lincoln Design Studio, by our friend Daniel Tomicic from Scuderia Zagreb.


Leave a Comment

  1. Ridzuan Rahim


    (via Facebook)
  2. Harimisa Andriamahay


    (via Facebook)
  3. glyphics1943

    What good is a Design Center going to do when potential customers know that Lincoln is trying to sell them a warmed-over Ford for $10 – $20k more? Even Kia/Hyundai has engineered a rear-wheel-drive platform for their up-market models.

    The $1.2 billion would be better spent engineering product-differentiation into the Lincoln lineup. Cadillac is doing it and GM went bankrupt. Chrysler is doing it and they went bankrupt. What is wrong with Ford management? Where is their vision?

    Luxury and performance go hand-in-hand. GM is even road-racing their Cadillac CTS Coupes, not Chevys. Lincoln cannot prosper if it continues to pander to what they thinks is their established customer base. They need to expand their base by bringing back the LS (they already have the architecture) and then developing genuinely new models.

    If Ford does not think outside of the cube, Lincoln and the $1.2 billion investment will go down the drain with the Mercury.

  4. 21/8/2011

    Umm, lets HOPE at least that there will be opportunities for new design positions- the past couple of years have been a nightmare for design graduates.


Get all the updates with our weekly newsletter!

Find a Car

Scroll To Top
Scroll To Bottom