Renault Frendzy Concept

Concept Cars 8 Jul 2011
Renault Frendzy Concept

Renault has revealed the first details on the Frendzy Concept, a commercial electric vehicle inspired by the world of work and the new brand’s design language. It will be officially unveiled at the 2011 Frankfurt Motor Show.


Renault Frendzy ConceptThe Frendzy Concept represents the fourth step in Renault’s design strategy based on the different stages of the human life cycle.

It follows the DeZir – inspired by the notion of ‘love at first sight’, the Captur , based on the theme discovering the world and the R-Space, expressing the establishment of a family.

The car can be used both as a modern office on wheels and as a passenger cars.

To express this dualism, Renault has created an asymmetric layout; the passenger’s side – focused on “work” – has no rear side window, and features one conventional door and one sliding side door incorporating a 37-inch widescreen display.

Renault Frendzy ConceptThe driver’s side, representing the world of family, is complete with side windows, still no B pillar, but has center opening doors.

The dual personality is also underlined by the twin-tone paintwork, with the business-side featuring a larger use of the medium cool grey color.

Inside, the driver’s cockpit looks like a futuristic work bench made of molten metal and the same design is adopted for the rear right door panel.

The ambient lighting ranges from green (work mode) to orange (family mode) and is spread through these distinctive organic surfaces.

Renault Frendzy Concept Interior Renault Frendzy Concept InteriorAmong the feature are the leather latticework seats, the wooden floor, the integration with the new BlackBerry PlayBook tablet,

Renault Frendzy ConceptThe design team behind the Frendzy includes Axel Breun, Antoine Génin (Design Directors), Deyan Denkov (exterior) and Ana Zadnik (interior).

The electric powertrain of the Frendzy Concept is the same as that of Kangoo Z.E. A particular attention was paid to the “sounds” produced by the car at low speeds for safety reasons.

They were created in conjunction with IRCAM (Institut de Recherche et Coordination Acoustique / Musique) and allow to distinguish the different operating modes of the car – office on wheels or passenger vehicle.

From the official Press Release:

Renault Frendzy ConceptLaurens van den Acker, Senior Vice President, Design Renault: “Frendzy is the fourth vehicle to illustrate Renault’s new design strategy, a series which started with DeZir.

“Frendzy takes an original and innovative stance on the world of light commercial vehicles – a key part of Renault’s activities”.

Renault’s latest concept car has a dual personality. These days, professional and personal lives are so intricately interwoven that drivers find themselves permanently channel-hopping between one world and the other. The role of Frendzy is to be a partner that takes the strain out of this lifestyle.

Axel Breun, Design Director, Concept and Show Cars, commented: “Frendzy is the must-have vehicle for flexibility and versatility. It is efficient and modern as a work tool, yet sporting and warmly welcoming for the family”.

Exterior Design

Renault Frendzy Concept On the passenger’s side, there’s no glazing and no center pillar, just one conventional door and one sliding side door which incorporates a 37-inch widescreen display. This is the world of work. The driver’s side, complete with side windows, still no centre pillar, but with centre opening doors represents the world of the family.

Exterior designer Deyan Denkov explains: “The concept of an asymmetric body design was the most logical way to express this vehicle’s two roles.

“From the very start, I wanted to move away from the traditional format for commercial vehicles and, in doing so, show that this type of vehicle could also be more emotional, more dynamic and more attractive. I took inspiration from a wide variety of sources, including unconventionally shaped aircraft such as the Airbus Beluga and the Antonov 224.”

On weekdays, Frendzy is a vehicle that adapts to the requirements of the business user, with a large external screen that can display useful messages or information (such as “making deliveries” or “back in five minutes”, the battery-charging method or the remaining charge) or advertising messages, either whilst parked or on the move.

Come the weekend, the vehicle transforms itself into a family vehicle, with a comfortable passenger seat and, in the rear, a big bench seat. Depending on their mood of the moment, children can watch a film or play games on the touch-sensitive pad which slides out from the back of the driver’s seat. They can even draw on a special slate integrated into the sliding door.

The driver, likewise, can adapt the vehicle to his or her needs. In ‘work’ mode, the rear-view mirrors sit upright and the interior lighting is green; in ‘family’ mode, the mirrors swivel round to the horizontal position and the interior is bathed in a radiant orange ambience. Colored repeater lights in the headlamps and tail lights provide an external indication of the mode in which Frendzy is operating.

Interior Design

Renault Frendzy Concept Interior The driver’s side cockpit is designed along the theme of a futuristic ‘work bench’ featuring a structure which appears to be made from molten metal.

Green light emanating from the dashboard brings this smooth and organic architecture to life. These lights signify the ‘work’ mode and tie in with the color displayed on the exterior of the vehicle.

In the ‘family’ mode, the atmosphere becomes warmer as the green lights turn orange – a subtle reference to the color of the previous concept car, the family-oriented R-Space.

Renault Frendzy Concept InteriorDominant throughout is the sense that the interior forms a cosy cabin which echoes the simple yet practical world of camping, and this is further reflected by extensive use of wood. Indeed, as much a symbol of warmth as it is of strength and timelessness, wood forms a link between the two modes.

The leather latticework seats and removable accessories also refer to the camping metaphor.

Antoine Génin, Design Director, Interior and Colour/Materials: “Our research into materials centered on the area where the technology of industry meets the cosy softness of the family nest. This modern combination of wood and metal picks up on Renault’s strategic design values of simplicity, sensuousness and warmth.”

Renault Frendzy Concept InteriorOn a practical level, the fabric roof adapts itself to the shape of bulky objects, magnetic fixings allow the load to be secured to the floor, and modular stowage systems are a practical bonus for business users.

The single-piece rear seat is integrated into the floor, while the front seat folds forward in order to free up space.

Thanks to its practical, modular interior, Frendzy lends itself perfectly to the requirements of traders and tradesmen.

Renault Frendzy Concept InteriorInterior designer Ana Zadnik explains: “The interior of the vehicle reflects its double identity: on the one hand, it provides a roomy, uncluttered cargo carrying space and, on the other hand, a space that’s fun and interactive and which seats up to four people.

“The organic volumes of the dashboard and rear door panels are extruded by strikingly shaped “nozzles”, which become “receptors” for accessories, which can be plugged directly into the dashboard and door panels.”

An office on wheels

The user-friendly layout of the driver’s environment and tablet turn Frendzy into a truly interactive and communicative tool. The BlackBerry® PlayBookTM tablet recently launched by Research In Motion (RIM), plugged into the dashboard, has enabled the concept of an office on wheels to become reality. BlackBerry PlayBook is ultra-portable (seven-inch touchscreen, 425g in weight, measuring 130mm x 194mm x 10mm), yet it delivers advanced performance, uncompromised web browsing with support for Adobe® Flash®, HD multimedia, advanced security features and out-of-the-box enterprise support.

BlackBerry PlayBook can allow users to benefit from an effective workplace and unrestricted mobility while on the go. This makes it particularly well suited to neighborhood deliveries and local craftsmen, for whom it is a genuine work tool, both inside and outside of the vehicle.

The tablet connects directly into the centre console, ensuring perfect convenience of operation once on the move. As soon as it is plugged in, it becomes an integral element of the vehicle and configures itself into the Renault environment. Continuity of work is assured once the device is removed, and it can of course be used for all of the renowned BlackBerry PlayBook tablet features.

The device has an important role to play, too, in the customization of the vehicle as it controls the exterior screen while the vehicle is in motion and when parked, for business as well as for personal uses – pictograms illustrating life with electric vehicles, or the viewing of a film, for example.

Sensors located on each door sill log the loading or unloading of packages equipped with RFID (Radio Frequency IDentification) chips containing key information such as destination address, weight and dimensions. This gives users a real-time inventory of the goods being carried in their vehicle. In addition, tradesmen can automatically calculate or re-calculate their itineraries on the basis of this information.

As for Frendzy’s powertrain, it is the same as that of Kangoo Z.E., although the charging point – located under the Renault logo at the front of the vehicle – is identical to that on ZOE Preview.

Sounds

The chief new feature of Frendzy as an electric vehicle is the extensive work that has gone into the sounds it produces. This work was carried out in conjunction with IRCAM (Institut de Recherche et Coordination Acoustique / Musique). Electric vehicles are silent, so one of the big challenges facing Renault is customizing the sound they produce for safety reasons, notably at slow speeds.

The collaboration between Renault and IRCAM began with the creation of a sporty sound for DeZir which conveys the driving enjoyment associated with the car. In the case of Frendzy, the aim was to produce a custom sound which corresponds with the new concept car’s calling as an “office on wheels”.

Frendzy’s dual personality prompted Renault and IRCAM to develop a broad range of sounds. The programme has led to a variety of sounds that are emitted both inside and outside of the vehicle to ensure that everyone can tell whether it is in business or passenger car mode, thanks simply to its sound signature.

More impressive still, it is possible to distinguish the passenger side (the world of work) from the driver’s side (the world of the family) merely by the sound produced by Frendzy.

The life of the vehicle and its functions as a mobile office are highlighted by a diversity of sounds composed by Andrea Cera using IRCAM’s Modalys software.

As he says himself: “Exploring the most informative sounds possible led me to work on variations in speed in order to express them in a clear manner. When accelerating hard, the sound becomes sharper, with a little wind noise. For deceleration phases, I added a more prominent notion of wind which provides greater scope for adapting the sound as a function of how the vehicle is being employed.”

Image Gallery

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Comments

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  1. Virtualy Richie
    8/7/2011

    awesome

    (via Facebook)
  2. Mohamed Eissa
    8/7/2011

    Renault have been always considered as an innovative car maker, but unfortunatly not successful in market and sales number reflect that very well. This model reminde us with the SKODA roomster which had a very well marketing but sales was depressing and the reason was that people were still not ready for such models which need a particular lifestyle, while people need cars serve thier lifestyles not cars change thier lifestyles to be suitable for it.

    It’s clearly shown that this model is very futuristic and full of invented ideas. but Renault need a better encasement for it’s inventions to achieve a better success in market reflect it’s charachter and give it the power to keep introducing such concepts.

  3. Yashar Burhan
    9/7/2011

    nice & practical car

    (via Facebook)
  4. Germán Schultz
    10/7/2011

    Yes, the same of Mr. Yashar practical car and very nice look

    (via Facebook)
  5. Avi Yadav
    10/7/2011

    Nice work :-@

    (via Facebook)

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