Fiat 500 wins the Compasso D’Oro Award
The Fiat 500 has won the XXII edition of the “Compasso d’Oro ADI” (ADI Golden Compass), Europe’s oldest design award. The prize was presented to Fiat Design Director Roberto Giolito during the ceremony held at the Macro Museum in Rome.
An international panel chaired by Arturo Dell’Acqua Bellavitis and made up of industry experts selected the Fiat 500 and presented the trophy to Roberto Giolito, Fiat Design director, who attended the awards ceremony held in Rome at the Pelanda Museo Macro del Testaccio on 12 July 2011.
This is the second time that the “Compasso d’Oro ADI” award has been given to a Fiat model: in 2004 the award was won by the new Panda.
Since its launch in 2007, the Fiat 500 has won 40 different awards, including the 5-star EuroNCAP.
All of the products that took part in the competition and those published in the 2008-2010 triennial in the ADI Design Index yearbook will be on public display at the Pelanda Museo Macro del Testaccio in Rome until 25 September 2011.
Also on display until 25 September at the Palazzo delle Esposizioni is the historic “Compasso d’Oro” exhibit, with 300 award-winning products from 1954 until today in the various editions of the award. Both exhibits are part of the activities organised to celebrate the 150th anniversary of Italian Unification.
The yearbook is the award’s preselection, and includes nearly 400 new design objects. This years, the international jury included Arturo Dell’Acqua Bellavitis, Chantal Clavier Hamaide, Umberto Croppi, Guto Indio Da Costa, Pierre Keller, Cecilie Manz, Clive Roux, Shiling Zheng.
About the Compasso D’Oro Award
Established in 1954 and held every three years, the “Compasso d’Oro” resulted from an idea of Gio Ponti and for years was organized by the Rinascente department store to highlight the value and quality of Italian design products as the sector was in its early stages.
It was later given to ADI (Associazione per il Disegno Industriale – Industrial Design Association), which since 1964 handles its organization and supervises its impartiality and integrity.
The almost 300 award-winning projects from more than 50 years of the award’s history, together with the almost 2000 selected with Honourable Mention, are gathered and preserved in the Historical Collection of the “Compasso d’Oro ADI” award, which since 2001 has been entrusted to the ADI Foundation. In 2004 the Italian Ministry of Cultural Heritage declared the collection “of exceptional artistic and historic interest”, and as a result included it among the national heritage.