Old School Viscom: 20 Renderings in 20 Steps

Automotive Design 19 May 2011

Old School Viscom is an instructional book by Jason White, an automotive designer and educator at CCS. It teaches the basics of visual communication through the use of traditional techniques.

First published in November 2010, Old School Viscom: 20 Renderings in 20 Steps is the debut title from Jason White, an automotive designer and educator at Detroit’s College for Creative Studies.

In the book Jason presents twenty different renderings in twenty-step tutorials, each one sharing unique and time-honored techniques.

These “old school” techniques can be easily transferred to the digital world. All of them are rooted in solid planning, methodical thinking and attention to detail.

Old School Viscom includes 250 full color pages and chapters covering tools, materials and perspective drawing.

The title is particularly suitable for first or second year car design students, as well as for high school students wanting to get a head start on your rendering skills.

It is available at oldschoolviscom.com for 44.95 USD plus shipping, and can also be found at several retail locations worldwide.

In addition to the printed book, bonus tutorials are periodically published on the OSV Facebook page.

Jason is currently working on Old School Viscom 2, that will build on the techniques taught in the first volume, while introducing more time-honored techniques.

The publishing target date is Fall 2011.

Speaking about the book, the author comments: “As car design students migrate from the analog world to the digital world, one key element is often overlooked: The fundamentals of visual communication, also known as Viscom.”

“[…] the more diverse a car designer’s Viscom skills are, the better chance they have to stand out in this competitive field.”

About the Author

Jason White graduated from Detroit’s College for Creative Studies in 1999 with a Bachelor of Fine Arts in Transportation Design.

While at CCS, he was awarded internships at Chrysler Corporation and William M. Schmidt Associates.

He worked as a designer at Ford Motor Company in Dearborn, Michigan from 1999 to 2006.

His contributions there include the 2008 Ford Escape/Mercury Mariner interior and the 2007 Ford Super Duty instrument panel.

After a three year stint at Hyundai in Ann Arbor, Michigan, Jason returned to Ford as a contract designer. He has taught freshman transportation design courses at his alma mater since 2007.

He is also a voice over artist for AM 1610 The Station in Hamtramck, Michigan, and is a contributing writer for the website CarDesignFetish.com.