During the past week-end the town of Cernobbio on the Lake Como hosted the 2011 edition of the Concorso d’Eleganza Villa d’Este.
For the first time the cars were joined by motorcycles competing for class and overall victory in a competition of their own.
The jury awarded the Trofeo BMW Group, and with it “best of show” honors, to a 1968 Alfa Romeo 33 Stradale, while the time-honored Coppa d’Oro prize decided by public referendum went to an Alfa Romeo 6C 2500 SS from 1942.
The “Concept Cars and Prototypes” category was won by the Aston Martin Zagato celebrating its world premiere at the Concorso d’Eleganza Villa d’Este.
The Trofeo BMW Group in the first Concorso d’Eleganza Villa d’Este for motorcycles was won by an American Pierce Four from 1910.
Another new feature of the Concorso was the sale held by RM Auctions on Saturday evening, which tempted collectors with a line-up of 32 extraordinary cars.
From the official Press Release:
After presenting the award, General Director of BMW Motorrad Hendrik von Kuenheim shifted the spotlight to plans for the years ahead: “We are looking to develop this concours into a meeting point for all enthusiasts of motorcycle design.
“That fits in with both the tradition of the BMW motorcycle brand and the passion for bikes here in Italy.”
The extent to which tradition can inspire and the potential – and desired – impact of the past on the future of car design were both on the agenda at the high-powered annual Design Talk round table, which this year addressed the issue of heritage in design under the heading “Tradition & Future in Automotive Design”.
Adrian van Hooydonk, Director BMW Group Design, joined Lotus Cars chief designer Donato Coco and Laurens van den Acker, Vice President of Renault Corporate Design, to mull over future-oriented design at car brands with a strong heritage.