Art Deco and British Car Design

Automotive Design 23 May 2011
Art Deco and British Car Design

Published by Veloce, “Art Deco and British Car Design” is a book about automotive styling that covers in particular the streamlined design from the 1930’s that defined what are now known as Airline cars.


Art Deco and British Car DesignDuring the mid-1930s the majority of British car manufacturers and coachbuilders experimented with streamlined styling.

This fashion was the result of Art Deco, an international movement that influenced design and marketing in many different industries, and produced some of the most unique and visually exhilarating cars ever produced in Britain.

Part One of “Art Deco and British Car Design” explains and illustrates the Art Deco styling elements that link these streamlined car designs, and describes their development, their commonality, and their unique aeronautical names.

Art Deco and British Car DesignThe stories of the individual cars, their designers, and their development, are told in Part Two. Here, author Barrie Down has collected examples of all the significant British streamlined production cars made between 1933 and 1936, many of them still represented by beautifully restored survivors.

The book includes 144 pages, over 200 contemporary pictures and color photographs of existing cars, many of which have never before been published.

Art Deco and British Car Design is available in hardback edition from Veloce Publishing at £22.50 /$44.95.

About the Author

Barrie Down has had a fascination with cars from as early as he can remember, and his childhood drawings were almost exclusively cars, cars, and more cars.

Those he owned as an impecunious bachelor were from the 1920s and ‘30s, from which he gained a healthy respect for the design and quality of vintage and thoroughbred cars.

After emigrating to Canada in 1964, he spent over 20 years in the industrial design field, concerned primarily with transportation design. From his art historian wife, he learned to link design and social history, and discovered that the design of the cars he loved were strongly influenced by Art Deco.

Image Gallery

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