This flagship sedan is characterized by very clean, essential surfaces, an original approach given the current trends which see most carmakers using aggressive shapes, crisp lines and complex interplays of convex and concave shapes.
This aesthetic language – defined by Volvo as “human-centric” – is influenced by the Scandinavian design heritage, as well as by a number of the brand’s past models.
“The Concept Universe has been designed to spark a subconscious desire and a feeling of eternal beauty.
“It moves towards the future with its coupe-like roofline and contemporary, solid rear, but it also echoes Volvo’s proud heritage by borrowing design cues from classic models of the past.
The interior of the Universe echoes the simplicity of the exterior.
It is driver-orientated in the front and comfortably relaxed in the rear – a dualism underlined by the contrast between the dark grey of the front seats and the light tones of rear section, where the surfaces mould into the seats, becoming part of the seating environment.
A distinctive element is the floating center tunnel that runs across the entire cabin, integrating the gear shift, the front armrest and a rear LCD touch screen.
All the controls are integrated in the large LCD touch screens or hidden in the polished inserts that run along the doors, and that feature a Scandinavian-inspired geometric pattern.
The Universe was created to compete in the premium segment and in the global market, with a particular attention to Chinese customers.
As Vice President Design Peter Horbury explains, “Just like fine luxury goods, this design feels handcrafted and durable enough to stand the test of time.”
Below we report a set of official videos that show the Concept Universe in motion and document the development process of the concept.