The Infiniti Digital Art Competition is open to creative artists of any age and country of origin. They are asked to to create innovative and spectacular digital art designs, reflecting Infiniti products.
Participants can submit their works in two distinct categories: interior display (computer-generated videos, images and sculptures), and external projection.
The competition has three themes: the first one is entitled ‘Inspired Performance, and will be open for entry until July 8th, 2011.
The second theme will end on October 9th, and the third one will be open until January 9th, 2012.
The goal for the first theme is to create artworks inspired by the flowing design profile of the Infiniti model range, and the vehicle manufacturer’s partnership with the Red Bull Racing team.
“Artists are invited to express their creativity using a combination of techniques, namely 2D or 3D projections holograms and can use elements of the Infiniti Centre retail outlet, such as the bespoke and luxury furnishings, to bring their creation to life.
“Any art submitted will need to meet key requirements which include a clear demonstration of the automaker’s Japanese DNA, whilst an Infiniti car must equally be present at the heart of the masterpiece.”
The artists shortlisted by designboom’s team will have the opportunity to exhibit their art all over Europe during the opening ceremonies of dozens of new Infiniti Centers and in front of more than 1500 guests, either as a stunning internal centerpiece or external projection on the front of the unique buildings.
The overall winner of each of the themes will be determined by the total votes cast online by visitors and will receive a prize of €10,000.
For more information visit designboom.com.