From the official Press Release:
“Our new studio in Shanghai will help contribute to China’s creative industry development”, says Laurenz Schaffer, BMW Group DesignworksUSA President.
“Being deeply connected with this vibrant culture of Shanghai enables us to strengthen our global creative competency, while supporting China’s growing role in global design.”
“Creating presence in Shanghai is an important strategic step for both BMW Group Design and DesignworksUSA. The Shanghai Studio will allow us to better serve design clients in China”, said Adrian van Hooydonk, Director BMW Group Design.
|The Deep Blue 46||The Cruiser 55|
“Designing in China will also deepen our understanding of this inspiring culture.”
An emerging center for design and trends, Shanghai is strategically located in mainland China and is one of the most important centers of Asia. In addition to an evolving marketplace, Shanghai is experiencing exponential growth and new consumer buying trends.
|The Siemens Metro Inspiro||A sketch of the Sport 28 Yacht|
DesignworksUSA will be able to provide entry into the Asian market for their European and North American clients with the new studio in Shanghai.
“By tapping into the Chinese market, DesignworksUSA gains a deeper understanding of Chinese consumer behaviors and offers a global creative perspective to its clients in China and in Asia”, continues Schaffer.
“Additionally, we will incorporate the Chinese viewpoint in projects for its U.S. and European clients.”
Among the recent projects by BMW DesignworksUSA are the Siemens Inspiro Metro, Embraer Legacy Jet, NeilPryde Bikes, Sennheiser Earphones, Intermarine 55 Yacht, HP Z800 Workstation, Thermaltake Gaming Station, and Varian Medical Systems.